Who is Robin Messier? Former carpenter recruited by OD on Instagram, 2021 OD Dans l'Ouest finalist with Marilou, Carole Thrift Shop co-owner and One Way creator.
He never sent an audition tape. Occupation Double's producers slid into his Instagram DMs instead. Five years later, Robin Messier has gone from carpenter to OD Dans l'Ouest finalist to a sport, style and lifestyle creator with more than 170,000 followers. If you have seen him breaking down Vendredis OD or at the US Open, here is who he really is.
- Former carpenter-joiner, recruited by OD straight through Instagram
- Occupation Double Dans l'Ouest finalist in 2021 with Marilou, second behind Inès and Stevens
- Co-owner of the Carole Thrift Shop, a streetwear thrift store that opened at Centre Laval in 2023
- About 80,000 followers on Instagram and 96,000 on TikTok, according to his One Way profile
- Represented by One Way since December 2024, with TELUS x Samsung, Boston Pizza and Hot Wheels collabs
Who is Robin Messier?
Robin Messier is a content creator from the Montreal area. Before TV, he worked as a carpenter-joiner. He had no plan to audition for Occupation Double: the show's team came looking for him.
Today his content revolves around three passions: sports (football and hockey above all), streetwear and everyday life with his girlfriend, Lauranne Bouchard, and their dog Arnaud.
OD Dans l'Ouest: finalist with Marilou
In 2021, Robin joined Occupation Double Dans l'Ouest on Noovo. On November 24, he became a finalist with Marilou Bélanger, who had entered the adventure only a few weeks earlier. At the live finale on November 28, 2021, at Montreal's Reine Elizabeth hotel, viewers crowned Inès and Stevens. Robin and Marilou finished second with 27% of the vote.
Fun fact: Inès Lalouad and Stevens Dorcelus are now part of One Way's talent roster, just like Robin. The Robin and Marilou couple did not last after the show: the split was announced in January 2022.
| Date | Moment | Why it matters |
|---|---|---|
| 2021 | Recruited by OD on Instagram | Leaves carpentry for TV |
| Nov. 28, 2021 | OD Dans l'Ouest finale | Second place with Marilou, 27% of the vote |
| April 2023 | Opens the Carole Thrift Shop in Laval | Becomes a fashion entrepreneur |
| Aug. 2024 | Guest on On s'connait pas tant que ça | OHdio podcast hosted by Pézie and Sansdrick |
| Dec. 2024 | Signs with One Way | Brand partnerships managed by the agency |
| 2026 | TELUS x Samsung, Boston Pizza, Hot Wheels | Collabs listed on his One Way profile |
Carole: Robin's streetwear thrift store
In April 2023, Robin and his roommate Maxime Chagnon opened a Carole Thrift Shop location at Centre Laval, a thrift store focused on streetwear. It fits his style: second-hand pieces, sports brands and an alternative to fast fashion. "We're going to try to create events," he told Narcity at the opening.
Robin speaks to football fans and streetwear shoppers alike. That mix has opened doors with the US Open, Visit The USA, Uniqlo, Dior and Armani.
Robin Messier by the numbers
Figures from his One Way profile, October 2026.
Robin and Lauranne Bouchard
Robin shares his life with Lauranne Bouchard (@laubouchard), a graphic designer whose clients include Five Jwlry. The couple often appears in each other's content and opened up on the Entre elle & lui podcast about how they met and how they handle social media. We recapped the episode here.
From Vendredis OD to brand collabs
Robin never really left the OD universe. He took part in Un souper presque parfait's OD special week in 2024, then became an analyst on Vendredis OD on Noovo and Crave. Read his take on the first week.
On the brand side, his One Way profile lists three recent collabs: TELUS x Samsung Galaxy Z Fold8, Boston Pizza and Mattel's Hot Wheels Legends launch. For more on his style, read our profile Robin Messier: Style, Sport, and Authenticity.
Following the Lewis le Fou universe? Read who Alexane Pelletier is, who Alex The Lucky is and our coverage of the Lewis vs Primeau tryout.
So, who is Robin Messier? A former carpenter recruited on Instagram, an OD finalist, a fashion entrepreneur and a creator who connects sports, streetwear and real life. Are you a brand that wants to work with him? See his profile or talk to One Way.
Robin Messier: your questions
Did Robin Messier win Occupation Double?+
No. Robin and Marilou finished second on OD Dans l'Ouest on November 28, 2021, with 27% of the vote. Inès and Stevens won.
How did Robin Messier get on OD?+
The producers contacted him on Instagram. He never sent an audition video.
What did Robin Messier do before OD?+
He was a carpenter-joiner.
Are Robin and Marilou still together?+
No. Their split was announced in January 2022.
Who is Robin Messier's girlfriend?+
Lauranne Bouchard (@laubouchard), a graphic designer whose clients include Five Jwlry.
How many followers does Robin Messier have?+
About 80,000 on Instagram and 96,000 on TikTok, according to his One Way profile in October 2026.
What store does Robin Messier own?+
He co-owns the Carole Thrift Shop at Centre Laval, a streetwear thrift store that opened in April 2023.
Which agency represents Robin Messier?+
One Way, since December 2024.
Sources: Narcity, OD Dans l'Ouest winners, Noovo Moi, finalist couple, Narcity, Instagram casting, Narcity, Marilou and Robin interview, Narcity, Carole Thrift Shop, Le Grenier aux nouvelles, OHdio, On s'connait pas tant que ça, One Way profile, Instagram (@robinmessier).
