Who is Maude Lavoie? Hairstylist since 16, OD Grèce alum, Jackson's mom and owner of Maude.L l'Atelier in Saint-Hubert. Her story, on her birthday.
Some people discover their calling. Maude Lavoie was practically born into hers: her mother is a hairstylist, and Maude walked into kindergarten with a perm. Thirty years later, she runs her own salon, raises a little boy who steals every one of her Instagram posts, and has a community of more than 187,000 people who feel like they know her. Today, October 15, she celebrates her birthday. Here is the story of the woman behind the ponytails.
- Hairstylist since graduating at 16, from Chambly on Montreal's South Shore
- Revealed to Quebec on Occupation Double Grèce in 2018
- Mom of Jackson, born in June 2021, the true star of her feed
- Owner of Maude.L l'Atelier in Saint-Hubert, opened in fall 2025
- 187K followers on Instagram, part of the One Way family since September 2026
Who is Maude Lavoie?
Hair runs in the family. Maude earned her diploma at 16, then spent a decade in other people's salons, learning the craft chair by chair. In early 2019, Le Journal de Chambly still described her simply as a hairstylist from Chambly, back behind the chair barely a week after leaving television. That detail says a lot: the spotlight never replaced the scissors.
Her signature? The licked ponytail, sleek and polished, so precise it became her calling card. Clients come for the cut, and stay for the conversation.
Occupation Double Grèce: the season that changed everything
In 2018, Maude joined Occupation Double Grèce. Week after week, the show drew between 767,000 and 924,000 viewers, and her life changed overnight: her Instagram went from about 1,000 followers to 120,000 by the time she left, then past 205,000 a few weeks later, according to Le Journal de Chambly.
She called the experience intense and said she would not do it again. What she did instead was smarter: she kept her audience by staying exactly who she was. No reinvention, no character. Just Maude.
Jackson, the real star of the account
Her Instagram bio says it all, and the first line is not about her: "Jackson's mom." Her son was born in June 2021, and since then, her feed has become a diary of small, real moments. Apple picking in the fall. Matching outfits. A first day of school that, by her own admission, stressed mommy far more than the little one.
That honesty is exactly why people stay. She shares motherhood the way it is: tender, funny, sometimes chaotic, and always with a lot of love.
Maude.L l'Atelier: the dream with her name on the door
In September 2025, after weeks of hints, she revealed her secret project: her own salon. She wanted something "next level", in her own image. The name, Maude.L l'Atelier, plays on the words "model" and "atelier". And it is a family affair: her mother followed her trainings, and her sister handles the administrative side.
At the salon, she trains a young team in her way of seeing things. And her famous licked ponytail now has its own trio of products, created with Espace K and sold online and in the salon.
Maude only partners with brands she actually uses. When she recommends something, her community knows it already lives in her bathroom, her salon or her kitchen. That is why collaborations like her recent Philips Sonicare campaign with Jean Coutu feel natural instead of staged. Credibility is not something you buy. It is something you build, one honest post at a time.
Welcome to the family
In September 2026, Maude officially joined One Way. For us, it was an easy yes: a creator who is a professional in her field, an entrepreneur who built something real, and a mom who shares her life with warmth and humour. Since then, she has already brought her touch to campaigns with HelloFresh and Jean Coutu x Philips Sonicare, all visible on our projects page.
To the woman who walked into kindergarten with a perm and walked out of it with a calling. Thank you for your talent, your honesty and your laugh. We are proud to have you with us, today and for every chapter to come. From the whole One Way team.
So, who is Maude Lavoie? A hairstylist by birthright, an entrepreneur by choice and a mom above all. Want to work with her? Visit her talent page or tell us about your project.
Maude Lavoie: your questions
How old is Maude Lavoie?+
Maude Lavoie was born on October 15, 1992. She turns 34 on October 15, 2026.
Where is Maude Lavoie from?+
She comes from Chambly, on Montreal's South Shore. Her salon is in Saint-Hubert.
Which Occupation Double season was Maude on?+
Maude was a contestant on Occupation Double Grèce, broadcast in 2018.
Does Maude Lavoie have children?+
Yes. She is the mom of Jackson, born in June 2021. He is the star of many of her posts.
What is Maude Lavoie's salon called?+
Maude.L l'Atelier, a salon she opened in Saint-Hubert in 2025. The name is a nod to the words "model" and "atelier".
What is Maude known for as a hairstylist?+
Her licked ponytails. She even created a signature ponytail trio of products with Espace K.
Which agency represents Maude Lavoie?+
Maude Lavoie has been represented by One Way since September 2026. Brands can reach her through her talent page.
Sources: Le Journal de Chambly, Billie, Dernière Heure, Noovo Moi, Instagram @maudelavoie, Instagram @maudel.latelier.
