Maude Lavoie joins One Way as a hairstylist, entrepreneur, and devoted mom, sharing an authentic, joyful everyday life that her loyal community has followed for years.
Maude Lavoie is a hairstylist, content creator, and the proud mom of little Jackson, the undisputed star of her Instagram. First known to Quebec audiences through Occupation Double Grèce, she has kept her community close ever since with authentic day-to-day content: moments with Jackson, gym sessions, travels, personal growth, and behind-the-scenes looks at her own hair salon, Maude.L l'Atelier, in Saint-Hubert.
Hair, motherhood and everyday moments, lived and shared authentically.
Hair runs in the family: her mother, also a hairstylist, passed the passion on to her (Maude even started kindergarten with a perm). After graduating in hairdressing at just 16 and spending ten years working in other salons, she opened Maude.L l'Atelier, a nod to the words "model" and "atelier", and trained a young team to share her vision, with her mom leading the trainings and her sister by her side to run the business. Known for her signature sleek ponytails and the ponytail trio she created with Espace K, Maude only partners with brands she truly uses and believes in, which makes every recommendation feel genuine to her audience.
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Category
Mode & beauté
Based in
Montreal South Shore, Qc
Languages
French
Represented since
2026
## Podcasts
Entre Elle et Lui, episode 28 | Guest with Julie-Anne Ho, businesswomen | YouTube | 2025 | https://www.youtube.com/watch?v=jFhShwLJOU8
On s'connait pas tant que ça, Christmas special | Guest with Renaud Blanchet | YouTube | 2025 | https://www.youtube.com/watch?v=2qZ723iel-g
On s'connait pas tant que ça, episode 9 | Guest | YouTube | 2024 | https://www.youtube.com/watch?v=SaDDGHX1SbY
Sans Filtre Podcast, episode 22 | Guest | YouTube | 2019 | https://www.youtube.com/watch?v=_826y65Pal4
## Television
Occupation Double Grèce | Contestant | V | 2018 | https://hollywoodpq.com/decouvrez-les-candidats-et-candidates-doccupation-double-en-grece/
## YouTube collabs
Silence On Coupe, episode 1 | Guest | YouTube | 2023 | https://www.youtube.com/watch?v=NIRvO1Rfl18
Cassandra Bouchard | Guest, Newly Friend Game | YouTube | 2019 | https://www.youtube.com/watch?v=3W8eOTyrZuU
## Press
Billie | Opening of her hair salon | 2025 | https://www.billie.ca/Maude-Lavoie-ouvre-son-salon-de-coiffure
Dernière Heure | Unveiling of her salon | 2025 | https://www.derniereheureqc.com/divertissement/vedette/apres-des-semaines-de-cachoterie-maude-lavoie-dod-devoile-enfin-son-projet-secret
Le Journal de Chambly | Profile | 2019 | https://www.journaldechambly.com/culture/laventure-lui-a-donne-une-popularite/
World
Through the Lens.
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Collaborations
Brand Filmography.
HelloFresh x Maude Lavoie, Vol. 2
HelloFresh
HelloFresh x Maude Lavoie
HelloFresh
Frequently Asked Questions
We answer before you ask.
What makes Maude Lavoie stand out as a content creator ?
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Maude Lavoie stands out for her authenticity and her rare double expertise: she is both a content creator and a professional hairstylist who owns her own salon. Her community has followed her since Occupation Double, then through motherhood and entrepreneurship, and trusts her because she only shares what she truly lives and uses every day.
What kind of content does Maude Lavoie create ?
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Maude shares authentic day-to-day content centered on her son Jackson, her life as a mom and entrepreneur, fitness, travel, and personal growth. Her most engaging posts revolve around the hair universe: hair care products, styling tips, and behind the scenes at her salon, Maude.L l'Atelier.
Which brands is Maude Lavoie a natural fit for ?
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Maude is a natural fit for hair care and beauty brands, as well as travel and lifestyle brands that make people dream. She has already created a signature ponytail trio with Espace K, and she only collaborates with brands she uses herself or truly believes in, which makes her partnerships credible and trusted by her audience.
Maude Lavoie is a Quebec hairstylist, entrepreneur, and content creator based on Montreal's South Shore, known to the public since Occupation Double Grèce and followed by a loyal community of more than 180,000 people on Instagram. Owner of the hair salon Maude.L l'Atelier in Saint-Hubert and mom of little Jackson, she shares authentic content about motherhood, entrepreneurship, fitness, travel, personal growth, and above all the hair universe, from hair care products to styling tips like the sleek ponytails that made her famous. A hairstylist from mother to daughter, she only works with brands she truly uses and believes in, making her a credible partner for hair care, beauty, travel, and lifestyle campaigns represented by One Way.
Maude Lavoie is a Quebec hairstylist, entrepreneur, and content creator based on Montreal's South Shore, known to the public since Occupation Double Grèce and followed by a loyal community of more than 180,000 people on Instagram. Owner of the hair salon Maude.L l'Atelier in Saint-Hubert and mom of little Jackson, she shares authentic content about motherhood, entrepreneurship, fitness, travel, personal growth, and above all the hair universe, from hair care products to styling tips like the sleek ponytails that made her famous. A hairstylist from mother to daughter, she only works with brands she truly uses and believes in, making her a credible partner for hair care, beauty, travel, and lifestyle campaigns represented by One Way.
