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HelloFresh x Maude Lavoie, Vol. 2
Dinner, Sorted. Again.
A second wave of HelloFresh Stories where Maude turns family dinner into the easiest part of a busy day.
![HelloFresh x Maude Lavoie, Vol. 2]()
HelloFresh
Instagram Stories
Production Note
Everything you need to know, at a glance.
Objective
Extend the HelloFresh partnership with a second Story wave that keeps weeknight dinners simple for busy families
Audience
Busy parents and young families who follow Maude Lavoie's day-to-day
Channels
Instagram Stories
Format
2 Instagram Story sets + 2 follow-up frames (6 frames total)
01 - The Brief
A partnership that works, so it continues.
A second wave of HelloFresh Stories where Maude turns family dinner into the easiest part of a busy day.
02 - On the Ground
Dinner, Sorted. Again.
03 - The Output
Face-to-camera Stories, real routine, final dish front and center.
04 - The Approach
Consistency builds trust.
A second wave with the same creator lets her community see HelloFresh as part of her real routine rather than a one-off ad, which is exactly the kind of recommendation Maude's audience trusts.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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How did One Way approach this project?
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A second wave with the same creator lets her community see HelloFresh as part of her real routine rather than a one-off ad, which is exactly the kind of recommendation Maude's audience trusts.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Maude Lavoie, Quebec hairstylist, salon owner, and mom, partnered with HelloFresh on a second wave of Instagram Stories in fall 2026. Following a first back-to-school campaign, the new Stories show how HelloFresh meal kits keep weeknight dinners simple for busy families, with fresh ingredients, recipe cards, and the final dish presented in an authentic, face-to-camera format.
One Way talent Maude Lavoie, Quebec hairstylist, salon owner, and mom, partnered with HelloFresh on a second wave of Instagram Stories in fall 2026. Following a first back-to-school campaign, the new Stories show how HelloFresh meal kits keep weeknight dinners simple for busy families, with fresh ingredients, recipe cards, and the final dish presented in an authentic, face-to-camera format.
A second wave with the same creator lets her community see HelloFresh as part of her real routine rather than a one-off ad, which is exactly the kind of recommendation Maude's audience trusts.
