Maude Lavoie only partners with brands she uses. Today she introduced Philips Sonicare's BrilliantClean and Power Flosser 3000 to her daily routine.
Maude Lavoie only partners with brands she actually uses, which is part of why her community has learned to pay attention when she posts one. Today, the hairstylist, salon owner and content creator added a new name to that short list: Philips Sonicare, through its BrilliantClean electric toothbrush and Power Flosser 3000.
The reel went up this morning, built around the kind of everyday routine moment her audience already associates with her: small, consistent habits, filmed at home, without a studio set or a script that sounds like an ad read.
Why this fits her content, not just her feed
Maude built her following on the same premise as her career behind the chair: a hairstylist who trained for ten years before opening her own salon, Maude.L l'Atelier, where attention to a daily routine is the whole job. Her content extends that same logic past hair and into the rest of a busy routine, mornings with her son Jackson, running a business, and now, oral care.
That consistency is exactly what a partnership like this one is betting on. A toothbrush recommendation from someone who has spent her career selling precision and daily upkeep lands differently than the same recommendation from a creator with no connection to the category.
| At a glance | Detail |
|---|---|
| Talent | Maude Lavoie |
| Brand | Philips Sonicare |
| Products featured | BrilliantClean electric toothbrush, Power Flosser 3000 |
| Format | At-home routine reel, published October 14, 2026 |
| Content pillars this fits | Everyday self-care, motherhood, small daily habits |
Part of a wider, deliberately chosen roster
Maude joined the One Way roster last month, bringing a Quebec hairstyling career and an audience of over 180,000 people who follow her for real daily life rather than a constructed persona. Her first publicly announced brand partnership through the agency was with HelloFresh; this Philips Sonicare partnership is the next one to go live, and more are already in motion.
Full background on how she joined the agency and what her content pillars look like is in our feature on Maude Lavoie joining the One Way creator roster, and she sits alongside the rest of the current lineup in our roundup of the Quebec content creators to watch in 2026.
For context on the specific products featured, the Power Flosser 3000 listing details the quad stream technology Maude references in the reel.
Keep reading
- Maude Lavoie joins the One Way creator roster
- Top Quebec content creators 2026: 10 names to watch
- Maude Lavoie's full talent profile
Source: Maude Lavoie, Instagram reel published October 14, 2026.
