Since signing with One Way in Jan. 2025, Alexane Pelletier's YouTube subscribers are up 68% and she has officially reached 90K on Instagram. The real numbers behind her rise.
Numbers rarely lie, and Alexane Pelletier's tell a clear story. Since signing with One Way in January 2025, the Montreal creator has taken her YouTube channel from just over 51,000 subscribers to more than 86,000, her lifetime view count has climbed past 12.3 million, and her Instagram following has now officially crossed the 90,000 mark. None of that came from an agency marketing push. It came from Alexane showing up, filming, and giving her audience a reason to stay, week after week. The numbers below are hers, earned one video and one reel at a time.
Alexane's channel mixes vulnerability with humor: roommate pranks, extreme apartment makeovers, and the kind of unscripted friendship dynamics that keep an audience coming back episode after episode. That mix has only sharpened over the past twenty months, entirely on the strength of her own output, and the data now backs up what her comment sections have been saying for months.
The YouTube numbers, before and after
The comparison is the clearest way to see it: where her channel stood the day she signed with One Way (January 14, 2025) against where it stands today.
| Metric | Jan. 14, 2025 | Sept. 10, 2026 | Change |
|---|---|---|---|
| Subscribers | 51,500 | 86,300 | +34,800 (+68%) |
| Total views | 6.01M | 12.31M | +6.30M (+105%) |
| Videos published | 163 | 210 | +47 |
The Vlogmas effect
One stretch explains a good chunk of that curve, and it is entirely down to Alexane's own work ethic. In December 2025, she committed to a genuinely brutal format: 24 videos in 24 days, a full Vlogmas series with friends and collaborators pulled into house makeovers, gingerbread-house competitions, and a secret Christmas market infiltration. The channel picked up roughly 10,000 new subscribers in that single three-week stretch alone, one of the fastest growth windows in the account's history.
The lesson for brands watching her growth: Alexane's audience does not just tolerate high-frequency content, it rewards it. A creator willing to show up daily, in public, with real stakes, builds a different kind of loyalty than one relying on the occasional big swing, and that consistency is hers alone.
Beyond Vlogmas: two more spikes
Vlogmas was not the only moment that moved the needle. A pole-dance comedy video posted March 7, 2025, the same shoot behind that viral Instagram reel, pulled in 278,000 views on YouTube alone and remains her single highest-scoring breakout video of the past twenty months. A month later, an extreme makeover of a cluttered apartment, posted April 6, 2025, added another 216,000 views and a fresh wave of subscribers. Most recently, a video touring Quebec's most luxurious mall, posted August 12, 2026, is still racking up views by the hour and helped push her past 85,000 followers within days, the final stretch before she crossed the 90,000 mark.
Instagram: built on viral moments
Instagram tells a complementary story, and one that has just hit its own milestone: Alexane's page has crossed 90,000 followers across 471 posts. That growth is anchored by pinned reels that show exactly what breaks through: unscripted, funny, entirely her own instinct for a moment worth filming. That same March 2025 pole-dance shoot, once it hit Instagram, has pulled in 2.5 million plays.
That same instinct now carries paid partnerships without losing its voice. A late-August reel with Porter Airlines and Montreal ice cream brand Les Givrés, built around a friend taste-testing new flavors inspired by Halifax, Toronto, and Vancouver, shows how naturally sponsored content sits inside her regular format instead of interrupting it.
The A&W case: no script, just her
Her TikTok work tells the same story with a brand receipt attached. In August 2026, A&W handed Alexane a loose creative brief for a TikTok collaboration, the objective and the key message, nothing else, and let her write, film, and edit it herself. No dialogue to memorize, no shots to hit. The result pulled in 147,000 views and 19,400 likes on a single TikTok, proof that the collaborations that perform best are the ones built around who a creator already is rather than a script written before they walk in the room. The full breakdown is in the A&W x Alexane Pelletier case study.
A trusted name for brands
Alexane's collaboration history already spans Apple, L'Oréal, Lululemon, and Couche-Tard, a client list that spans tech, beauty, athletic wear, and everyday Quebec retail. She built that trust herself, one honest, unscripted post at a time, well before and well beyond any single partnership. One Way's role has been to represent that work and connect it with the right brand partners, not to manufacture the growth itself.
For brands weighing where to put a Quebec-market budget, the case is now backed by hard numbers rather than a hunch. As influencer marketing keeps proving its edge over traditional formats, and as more of the province's top content creators post real, verifiable growth, a track record like Alexane's, built entirely on her own consistency and craft, is the clearest signal available. Full channel and growth data verified via Alexane's official YouTube channel.
Note: TikTok follower figures were not available through current verified sources at time of publication and have been left out rather than estimated. Her TikTok, @alexanepelletier, remains an active third pillar of her platform mix.
