Since signing with One Way in Jan. 2025, Alexane Pelletier's YouTube subscribers are up 68% and her views have more than doubled. The real numbers behind her rise.
Numbers rarely lie, and Alexane Pelletier's tell a clear story. Since signing with One Way in January 2025, the Montreal creator has taken her YouTube channel from just over 51,000 subscribers to more than 86,000, while her lifetime view count has climbed past 12.3 million, more than double where it stood the day she joined. For a roster built on quality over volume, she is the clearest proof yet that the model works.
Alexane's channel mixes vulnerability with humor: roommate pranks, extreme apartment makeovers, and the kind of unscripted friendship dynamics that keep an audience coming back episode after episode. That mix has only sharpened since she joined the agency, and the data now backs up what her comment sections have been saying for months.
The YouTube numbers, before and after
The comparison is the clearest way to see it: where her channel stood the day she signed with One Way (January 14, 2025) against where it stands today.
| Metric | Jan. 14, 2025 | Sept. 10, 2026 | Change |
|---|---|---|---|
| Subscribers | 51,500 | 86,300 | +34,800 (+68%) |
| Total views | 6.01M | 12.31M | +6.30M (+105%) |
| Videos published | 163 | 210 | +47 |
The Vlogmas effect
One stretch explains a good chunk of that curve. In December 2025, Alexane committed to a genuinely brutal format: 24 videos in 24 days, a full Vlogmas series with friends and collaborators pulled into house makeovers, gingerbread-house competitions, and a secret Christmas market infiltration. The channel picked up roughly 10,000 new subscribers in that single three-week stretch alone, one of the fastest growth windows in the account's history. It is the kind of consistency play that looks simple on paper and is brutal in practice, and it worked.
The lesson for brands watching her growth: Alexane's audience does not just tolerate high-frequency content, it rewards it. A creator willing to show up daily, in public, with real stakes, builds a different kind of loyalty than one relying on the occasional big swing.
Instagram: built on viral moments
Instagram tells a complementary story. Alexane's page now sits at just under 90,000 followers across 471 posts, anchored by three pinned reels that show exactly what breaks through: a hairstyling reel at 3.2 million plays, a pole-dance comedy bit at 2.5 million, and a gym mishap confession at 1.4 million. None of these are polished brand content, they are unscripted, funny, and entirely her.
That same instinct now carries paid partnerships. A late-August reel with Porter Airlines and Montreal ice cream brand Les Givrés, built around a friend taste-testing new flavors inspired by Halifax, Toronto, and Vancouver, shows how naturally sponsored content sits inside her regular format instead of interrupting it.
A trusted name for brands
Alexane's collaboration history already spans Apple, L'Oréal, Lululemon, and Couche-Tard, a client list that spans tech, beauty, athletic wear, and everyday Quebec retail. It is exactly the kind of range that made her One Way's bet on authentic, cross-platform storytelling in the first place, and the growth since confirms the read was right.
For brands weighing where to put a Quebec-market budget, the case is now backed by hard numbers rather than a hunch. As influencer marketing keeps proving its edge over traditional formats, and as more of the province's top content creators post real, verifiable growth, a track record like Alexane's is the clearest signal available. Full channel and growth data verified via Alexane's official YouTube channel.
Note: TikTok follower figures were not available through current verified sources at time of publication and have been left out rather than estimated. Her TikTok, @alexanepelletier, remains an active third pillar of her platform mix.
