Product awareness through organic, creator-led storytelling
Audience
TikTok audience, fans of authentic food & lifestyle content
Channels
TikTok
Format
TikTok video
We gave Alexane the space to make this her own, and the results spoke for themselves.
A&W
01 - The Brief
A brand willing to let a creator take the lead.
A TikTok collab that ditched the script and let Alexane Pelletier's personality lead : 147K views, 19.4K likes.
02 - On the Ground
No Brief. No Script. Just Alexane.
Rather than handing Alexane a fixed script, A&W let her lead with her own voice and creative instincts. The result speaks for itself — proof that the strongest partnerships follow the creator's personality, not a rigid brief.
03 - The Output
A TikTok made her way, not a brand's script.
The product showed up the way Alexane would talk about anything she actually liked — not the way a script would place it.
04 - The Approach
Less staging, more presence.
01
A Loose Brief, Not a Script
A&W shared the objective and the key message, then stepped back — no dialogue to memorize, no shots to hit.
02
Full Creative Control
Alexane wrote, filmed, and edited the video herself, keeping the tone and pacing true to her own channel.
03
Brand Fit, Not Brand Control
The product showed up the way Alexane would talk about anything she actually liked — not the way a script would place it.
04
Results Over Compliance
147K views and 19.4K likes — proof that authenticity outperforms a tightly controlled brief.
05 - The Reception
A collaboration that felt real - and performed like it.
147K
Views on TikTok - plus 19.4K likes from an audience that felt the difference.
Rather than handing Alexane a fixed script, A&W let her lead with her own voice and creative instincts. The result speaks for itself — proof that the strongest partnerships follow the creator's personality, not a rigid brief.
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