← All Projects
Marketing
TELUS x Samsung Galaxy Z Fold8 x Robin Messier
More Screen, More Life.
Robin unboxes the new Samsung Galaxy Z Fold8 with TELUS, then shows how it makes every minute on his phone more enjoyable.
TELUS x Samsung
Instagram Stories, Instagram Reels, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Drive awareness of the Samsung Galaxy Z Fold8 launch and the TELUS offer that comes with it
Audience
Tech-curious young adults in Quebec who spend a big part of their day on their phone
Channels
Instagram Stories, Instagram Reels, TikTok
Format
Round 1: 1 unboxing Story frame. Round 2: 1 Reel reposted on TikTok + 1 short Story cut, both amplified
01 - The Brief
A launch in two acts.
Robin unboxes the new Samsung Galaxy Z Fold8 with TELUS, then shows how it makes every minute on his phone more enjoyable.
02 - On the Ground
More Screen, More Life.
Rolled out in August and early September 2026, with paid amplification on each round.
03 - The Output
Unboxing first, real-life features second.
Repurposed the Reel into a 15 to 30 second Story to extend its reach.
Unboxing Story
Opened the campaign with Robin unboxing the Galaxy Z Fold8, amplified for one week.
Feature Reel
Showcased the device's key features in a Reel reposted on TikTok.
Short Story cut
Repurposed the Reel into a 15 to 30 second Story to extend its reach.
04 - The Approach
Tease, then show.
Splitting the launch into an unboxing moment and a feature-driven Reel built curiosity first, then gave Robin's community concrete reasons to care about the device.
01
Unboxing Story
Opened the campaign with Robin unboxing the Galaxy Z Fold8, amplified for one week.
02
Feature Reel
Showcased the device's key features in a Reel reposted on TikTok.
03
Short Story cut
Repurposed the Reel into a 15 to 30 second Story to extend its reach.
04
Approved caption
Aligned the caption with TELUS and Samsung messaging before going live.
05 - The Reception
Tech that speaks to his community.
177K
combined Instagram and TikTok followers in Robin's community
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
+
How did One Way approach this project?
+
Splitting the launch into an unboxing moment and a feature-driven Reel built curiosity first, then gave Robin's community concrete reasons to care about the device.
What reach did this campaign achieve?
+
Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Robin Messier, Quebec creator, partnered with TELUS and Samsung for the launch of the Samsung Galaxy Z Fold8 in summer 2026. The two-round campaign combined an unboxing Instagram Story with a feature-focused Reel reposted on TikTok and a short Story cut, all supported by paid amplification.
One Way talent Robin Messier, Quebec creator, partnered with TELUS and Samsung for the launch of the Samsung Galaxy Z Fold8 in summer 2026. The two-round campaign combined an unboxing Instagram Story with a feature-focused Reel reposted on TikTok and a short Story cut, all supported by paid amplification.
Splitting the launch into an unboxing moment and a feature-driven Reel built curiosity first, then gave Robin's community concrete reasons to care about the device.
