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Sephora Savings Event x Émilie Cuizine
The Restock Moment
Émilie Cuizine drove awareness of the Sephora Savings Event with a beauty restock of her everyday essentials.
Sephora
Instagram + TikTok
Production Note
Everything you need to know, at a glance.
Objective
Drive awareness of the spring Sephora Savings Event among a large, highly engaged audience
Audience
Émilie Cuizine's community (1.3M on Instagram), strong Afro-Caribbean and Quebec base
Channels
Instagram + TikTok
Format
Short-form video (Instagram + TikTok)
01 - The Brief
Promo awareness, framed as a personal ritual.
Émilie Cuizine drove awareness of the Sephora Savings Event with a beauty restock of her everyday essentials.
02 - On the Ground
The Restock Moment
03 - The Output
Short-form video across Instagram and TikTok, with paid usage rights.
Content extended through paid media on TikTok.
Promo window
The Sephora Savings Event, April 10 to 20, 2026.
Essentials restock
Featuring Valentino Beauty and Sephora Collection.
Paid amplification
Content extended through paid media on TikTok.
04 - The Approach
A relatable routine instead of a hard sell
Émilie framed a promotional window as part of her own routine, making the savings message feel useful rather than pushy.
01
Promo window
The Sephora Savings Event, April 10 to 20, 2026.
02
Essentials restock
Featuring Valentino Beauty and Sephora Collection.
03
Paid amplification
Content extended through paid media on TikTok.
05 - The Reception
Awareness at scale
107K
Views on the reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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How did One Way approach this project?
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Émilie framed a promotional window as part of her own routine, making the savings message feel useful rather than pushy.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Émilie Cuizine partnered with Sephora on the spring 2026 Sephora Savings Event, creating short-form content for Instagram and TikTok featuring Valentino Beauty and Sephora Collection.
One Way talent Émilie Cuizine partnered with Sephora on the spring 2026 Sephora Savings Event, creating short-form content for Instagram and TikTok featuring Valentino Beauty and Sephora Collection.
Émilie framed a promotional window as part of her own routine, making the savings message feel useful rather than pushy.
