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RONA Spring Swap x Pézie Beaudin & Robin Messier
Shopping for Each Other
Two One Way creators, one store: Pézie Beaudin and Robin Messier shopped RONA for each other in a spring "swap".
RONA
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Showcase RONA's spring assortment and in-store advice through a playful, cross-creator concept
Audience
Quebec home, design and lifestyle audiences following Pézie Beaudin and Robin Messier
01 - The Brief
One store, two creators, a swap.
Two One Way creators, one store: Pézie Beaudin and Robin Messier shopped RONA for each other in a spring "swap".
02 - On the Ground
Shopping for Each Other
03 - The Output
A reveal reel on Pézie's feed showing everything Robin picked out for her.
RONA's expert advice highlighted as the reason to visit.
The concept
A spring swap: each creator shops RONA for the other.
The reveal
Pézie unboxes, on camera, the spring picks Robin chose for her.
In-store advice
RONA's expert advice highlighted as the reason to visit.
04 - The Approach
A cross-creator concept that doubles the reach
By pairing two creators with different audiences, One Way gave RONA a playful story with built-in reach across both communities.
01
The concept
A spring swap: each creator shops RONA for the other.
02
The reveal
Pézie unboxes, on camera, the spring picks Robin chose for her.
03
In-store advice
RONA's expert advice highlighted as the reason to visit.
05 - The Reception
Two audiences, one campaign
920K
Views on Pézie's swap reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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How did One Way approach this project?
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By pairing two creators with different audiences, One Way gave RONA a playful story with built-in reach across both communities.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talents Pézie Beaudin and Robin Messier partnered with RONA for a spring swap campaign, shopping in store for each other and revealing their picks on Instagram.
One Way talents Pézie Beaudin and Robin Messier partnered with RONA for a spring swap campaign, shopping in store for each other and revealing their picks on Instagram.
By pairing two creators with different audiences, One Way gave RONA a playful story with built-in reach across both communities.
