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Pêchés ici, mangés ici (MAPAQ) x Émilie Cuizine
Local Seafood, Made Simple
MAPAQ - Pêchés ici, mangés ici
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2026
Émilie Cuizine showed that cooking Quebec fish and seafood is easier than you think, for the MAPAQ's "Pêchés ici, mangés ici" campaign.
MAPAQ - Pêchés ici, mangés ici
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Encourage Quebecers to cook local fish and seafood year-round, fresh or frozen
Audience
Émilie Cuizine's food-loving community (1.3M on Instagram), with a strong Quebec base
Format
Instagram Reel + Story set
01 - The Brief
Cooking local seafood is simpler than you think.
Émilie Cuizine showed that cooking Quebec fish and seafood is easier than you think, for the MAPAQ's "Pêchés ici, mangés ici" campaign.
02 - On the Ground
Local Seafood, Made Simple
03 - The Output
A recipe reel plus a story set pointing to the campaign site.
Stories pointing to Pêchés ici, mangés ici for species and recipes.
Recipe-led
A gourmet dish made with Quebec fish and seafood.
Year-round message
Fresh or frozen, local seafood is available all year.
Drive to site
Stories pointing to Pêchés ici, mangés ici for species and recipes.
04 - The Approach
Show, don't tell: a real recipe
Émilie let the recipe do the persuading: by cooking it on camera, she turned a public-awareness message into something her audience wanted to make that week.
01
Recipe-led
A gourmet dish made with Quebec fish and seafood.
02
Year-round message
Fresh or frozen, local seafood is available all year.
03
Drive to site
Stories pointing to Pêchés ici, mangés ici for species and recipes.
05 - The Reception
Her strongest-performing partnership post
368K
Views on the recipe reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
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Frequently Asked Questions
What was the goal of this campaign?
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Local Seafood, Made Simple
How did One Way approach this project?
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Émilie let the recipe do the persuading: by cooking it on camera, she turned a public-awareness message into something her audience wanted to make that week.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Émilie Cuizine partnered with Quebec's MAPAQ on the "Pêchés ici, mangés ici" campaign, creating an Instagram recipe reel with local Quebec fish and seafood.
One Way talent Émilie Cuizine partnered with Quebec's MAPAQ on the "Pêchés ici, mangés ici" campaign, creating an Instagram recipe reel with local Quebec fish and seafood.
Émilie let the recipe do the persuading: by cooking it on camera, she turned a public-awareness message into something her audience wanted to make that week.
