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Mattel Hot Wheels Legends Launch x Robin Messier
From Quebec to Venice Beach
Mattel x Hot Wheels
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2026
Robin Messier flew to Los Angeles with Mattel for the Hot Wheels Legends launch at Venice Beach and brought his audience along for the ride.
Mattel x Hot Wheels
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Bring a Quebec audience inside Hot Wheels' global brand launch through a trusted creator's first-person lens
Audience
Quebec sports, cars and lifestyle audience following Robin Messier
Format
Instagram Reel + photo recap
01 - The Brief
A global launch, told by a local voice.
Robin Messier flew to Los Angeles with Mattel for the Hot Wheels Legends launch at Venice Beach and brought his audience along for the ride.
02 - On the Ground
From Quebec to Venice Beach
03 - The Output
A bilingual recap reel followed by a photo carousel from Los Angeles.
A bilingual FR/EN reel, then a carousel that kept the story going.
The Invitation
Mattel flew Robin to LA for the Hot Wheels Launch Event at The Brig, Venice Beach.
The Legends
He met the talent and stories behind the first-ever class of Hot Wheels Legends.
The Recap
A bilingual FR/EN reel, then a carousel that kept the story going.
04 - The Approach
An insider's week, not a press release
Robin treated the trip like a travel diary rather than a sponsored spot: first-person, bilingual and packed with behind-the-scenes moments that made a global Mattel launch feel close to home.
01
The Invitation
Mattel flew Robin to LA for the Hot Wheels Launch Event at The Brig, Venice Beach.
02
The Legends
He met the talent and stories behind the first-ever class of Hot Wheels Legends.
03
The Recap
A bilingual FR/EN reel, then a carousel that kept the story going.
05 - The Reception
A strong response to the LA recap
16.5K
Views on the Los Angeles recap reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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From Quebec to Venice Beach
How did One Way approach this project?
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Robin treated the trip like a travel diary rather than a sponsored spot: first-person, bilingual and packed with behind-the-scenes moments that made a global Mattel launch feel close to home.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Robin Messier partnered with Mattel and Hot Wheels for the Hot Wheels Legends launch event in Venice Beach, Los Angeles, sharing a bilingual Instagram reel and photo recap with his Quebec audience.
One Way talent Robin Messier partnered with Mattel and Hot Wheels for the Hot Wheels Legends launch event in Venice Beach, Los Angeles, sharing a bilingual Instagram reel and photo recap with his Quebec audience.
Robin treated the trip like a travel diary rather than a sponsored spot: first-person, bilingual and packed with behind-the-scenes moments that made a global Mattel launch feel close to home.
