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Lakay Nou | Radio-Canada
When community meets storytelling: a celebration of culture, people, and presence
A joyful and inclusive collaboration between Citron Rose and Radio-Canada to celebrate the premiere of Lakay Nou Season 2 through a community-driven on-site activation.
Radio-Canada
Production Note
Everything you need to know, at a glance.
01 - The Brief
A joyful and inclusive collaboration between Citron Rose and Radio-Canada to celebrate the premiere of Lakay Nou Season 2 through a community-driven on-site activation.
02 - On the Ground
When community meets storytelling: a celebration of culture, people, and presence
03 - The Output
We adapted all content for TikTok and Instagram, tagging @icitoutv and @radiocanada and integrating hashtags like #LakayNou and #RadioCanada to increase discoverability.
Strategic Planning Before the Event
We collaborated closely with Radio-Canada to design a light, joyful, and inclusive experience. A “Get Ready With Me” video introduced the series and teased the event, generating anticipation on social media.
On-Site Community Interaction
Citron Rose led with a “Come with me” storytelling approach, interacting with the audience and artisans through candid interviews and reactions while respecting the no-filming policy of the screening.
Platform-Specific Optimization
We adapted all content for TikTok and Instagram, tagging @icitoutv and @radiocanada and integrating hashtags like #LakayNou and #RadioCanada to increase discoverability.
04 - The Approach
For this collaboration, we leaned into emotion and spontaneity. Citron Rose invited her audience into the experience from the very beginning first through an intimate GRWM, then by capturing real interactions at the heart of the event. Rather than centering the series itself, she chose to spotlight the people it was made for: the community. The result is a piece of content that feels lived-in, honest, and grounded much like Lakay Nou itself.
01
Strategic Planning Before the Event
We collaborated closely with Radio-Canada to design a light, joyful, and inclusive experience. A “Get Ready With Me” video introduced the series and teased the event, generating anticipation on social media.
02
On-Site Community Interaction
Citron Rose led with a “Come with me” storytelling approach, interacting with the audience and artisans through candid interviews and reactions while respecting the no-filming policy of the screening.
03
Platform-Specific Optimization
We adapted all content for TikTok and Instagram, tagging @icitoutv and @radiocanada and integrating hashtags like #LakayNou and #RadioCanada to increase discoverability.
04
Editorialized Narrative Aligned with Series Themes
The content echoed the series' key narrative themes intergenerational tension, identity, and resilience, all while spotlighting audience reactions and the cultural pride surrounding the event.
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Frequently Asked Questions
What was the goal of this campaign?
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When community meets storytelling: a celebration of culture, people, and presence
How did One Way approach this project?
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For this collaboration, we leaned into emotion and spontaneity. Citron Rose invited her audience into the experience from the very beginning first through an intimate GRWM, then by capturing real interactions at the heart of the event. Rather than centering the series itself, she chose to spotlight the people it was made for: the community. The result is a piece of content that feels lived-in, honest, and grounded much like Lakay Nou itself.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
For Radio-Canada's Lakay Nou series, One Way worked with creator Citron Rose on a campaign built around emotion and spontaneity rather than a polished product pitch. The rollout began with an intimate Get Ready With Me video that introduced the series and built anticipation on social media, followed by on-site coverage of the real event itself, where Citron Rose led with a come-with-me storytelling approach and captured candid interactions with the audience and artisans while respecting the screening's no-filming policy. Content was adapted specifically for TikTok and Instagram, tagging @icitoutv and @radiocanada and using hashtags like #LakayNou and #RadioCanada to widen discoverability, and it was written to echo the series' own themes of intergenerational tension, identity, and resilience. Rather than centering the series, the campaign chose to spotlight the community it was made for, and the approach reached 88K people, delivering content that felt lived-in and honest, much like Lakay Nou itself.
For Radio-Canada's Lakay Nou series, One Way worked with creator Citron Rose on a campaign built around emotion and spontaneity rather than a polished product pitch. The rollout began with an intimate Get Ready With Me video that introduced the series and built anticipation on social media, followed by on-site coverage of the real event itself, where Citron Rose led with a come-with-me storytelling approach and captured candid interactions with the audience and artisans while respecting the screening's no-filming policy. Content was adapted specifically for TikTok and Instagram, tagging @icitoutv and @radiocanada and using hashtags like #LakayNou and #RadioCanada to widen discoverability, and it was written to echo the series' own themes of intergenerational tension, identity, and resilience. Rather than centering the series, the campaign chose to spotlight the community it was made for, and the approach reached 88K people, delivering content that felt lived-in and honest, much like Lakay Nou itself.
For this collaboration, we leaned into emotion and spontaneity. Citron Rose invited her audience into the experience from the very beginning first through an intimate GRWM, then by capturing real interactions at the heart of the event. Rather than centering the series itself, she chose to spotlight the people it was made for: the community. The result is a piece of content that feels lived-in, honest, and grounded much like Lakay Nou itself.
