For this edition of the Kiosque Edwin-Bélanger Festival (KEB 2025), One Way collaborated with creator Pézie Beaudin to capture the experience of a warm, music-filled evening on the Plaines d’Abraham.

Known for her dreamy and elegant aesthetic, Pézie immersed her audience in a soft, romantic summer narrative a picnic with friends, a live show echoing in the background, and the golden light of sunset wrapping the scene in calm. The campaign unfolded on Instagram through a storytelling reel and a series of stories, approved and compliant with federal park guidelines.

Filmed with care and nuance, her content didn’t just show the event—it evoked the feeling of being there. Published on Pézie’s Instagram account, the campaign brought the magic of the KEB festival into the feeds of thousands, reinforcing its appeal as an accessible and heartwarming summer tradition.