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KEB 2025 – Plaines d’Abraham
Slow living, golden hour, and the art of presence
An intimate summer evening at KEB 2025, captured through Pézie Beaudin’s lens where music, nature, and community blend into one slow, magical moment.
Plaines d’Abraham
Production Note
Everything you need to know, at a glance.
01 - The Brief
An intimate summer evening at KEB 2025, captured through Pézie Beaudin’s lens where music, nature, and community blend into one slow, magical moment.
02 - On the Ground
Slow living, golden hour, and the art of presence
03 - The Output
Our team supported Pézie in capturing the essence of the event, sunset picnic, ambient music, and group connection, through emotionally rich compositions and storytelling-focused takes.
Creator Sourcing & Creative Briefing
We identified Pézie Beaudin as the ideal creator to embody the peaceful, family-friendly spirit of KEB. She was briefed on the campaign’s visual tone, event specifics, and the key requirements for Parks Canada compliance.
Storyboarding & Compliance Coordination
We co-developed the content structure with Pézie to ensure a seamless blend of storytelling and festival highlights, while avoiding TikTok usage or any depiction of alcohol on the plains as required.
On-site Visual Direction
Our team supported Pézie in capturing the essence of the event, sunset picnic, ambient music, and group connection, through emotionally rich compositions and storytelling-focused takes.
04 - The Approach
We leaned into Pezie’s natural visual language soft light, human warmth, and elevated simplicity to turn a festival moment into a lifestyle narrative. The result is a piece of branded content that feels authentic, elegant, and emotionally resonant.
01
Creator Sourcing & Creative Briefing
We identified Pézie Beaudin as the ideal creator to embody the peaceful, family-friendly spirit of KEB. She was briefed on the campaign’s visual tone, event specifics, and the key requirements for Parks Canada compliance.
02
Storyboarding & Compliance Coordination
We co-developed the content structure with Pézie to ensure a seamless blend of storytelling and festival highlights, while avoiding TikTok usage or any depiction of alcohol on the plains as required.
03
On-site Visual Direction
Our team supported Pézie in capturing the essence of the event, sunset picnic, ambient music, and group connection, through emotionally rich compositions and storytelling-focused takes.
04
Approval & Content Delivery
We reviewed and submitted the final content for client approval, ensured all mentions (@plaines_dabraham, @smithcafeco) were respected, and optimized the reel for Instagram performance and visual cohesion.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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Slow living, golden hour, and the art of presence
How did One Way approach this project?
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We leaned into Pezie’s natural visual language soft light, human warmth, and elevated simplicity to turn a festival moment into a lifestyle narrative. The result is a piece of branded content that feels authentic, elegant, and emotionally resonant.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
For the KEB 2025 festival at Quebec's Plaines d'Abraham, One Way built a lifestyle campaign around slow living, golden hour, and the art of presence. Creator Pézie Beaudin was identified as the ideal fit to embody the event's peaceful, family-friendly spirit, and was briefed on the campaign's visual tone alongside Parks Canada's compliance requirements, including a ban on TikTok usage and any depiction of alcohol on the plains. The content structure blended storytelling with festival highlights, a sunset picnic, ambient music, group connection, captured through emotionally rich, narrative-driven compositions that leaned into Pézie's own soft-light, warm visual language. Every mention (@plaines_dabraham, @smithcafeco) was accounted for before the final reel was optimized for Instagram performance and visual cohesion, and the campaign reached 64K people with content that read as authentic, elegant, and emotionally resonant branded storytelling.
For the KEB 2025 festival at Quebec's Plaines d'Abraham, One Way built a lifestyle campaign around slow living, golden hour, and the art of presence. Creator Pézie Beaudin was identified as the ideal fit to embody the event's peaceful, family-friendly spirit, and was briefed on the campaign's visual tone alongside Parks Canada's compliance requirements, including a ban on TikTok usage and any depiction of alcohol on the plains. The content structure blended storytelling with festival highlights, a sunset picnic, ambient music, group connection, captured through emotionally rich, narrative-driven compositions that leaned into Pézie's own soft-light, warm visual language. Every mention (@plaines_dabraham, @smithcafeco) was accounted for before the final reel was optimized for Instagram performance and visual cohesion, and the campaign reached 64K people with content that read as authentic, elegant, and emotionally resonant branded storytelling.
We leaned into Pezie’s natural visual language soft light, human warmth, and elevated simplicity to turn a festival moment into a lifestyle narrative. The result is a piece of branded content that feels authentic, elegant, and emotionally resonant.
