What we did

Marketing

Client

Walmart

Completion

7.30.2025

Walmart

A nature-filled TikTok video featuring a genuine review of Walmart’s inflatable paddle seat filmed during a peaceful escape on the water.

Highlighting everyday essentials through real moments

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For this collaboration with Walmart, we chose to spotlight a hidden gem from their product lineup, the inflatable paddle seat, by capturing a real outdoor experience. Partnered with creator Ines Lalouad, the video was filmed during a peaceful nature getaway, with a tone that blended authenticity, simplicity, and calm. Designed for TikTok, the content showcased how Walmart products fit seamlessly into everyday life, even in the most tranquil, off-the-grid moments. The natural environment, paired with minimalist editing and a soft storytelling approach, allowed the product to shine without ever feeling forced.

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Walmart

Our approach

Instead of a traditional product showcase, we crafted a slice-of-life moment, an honest review shot during a weekend escape. This approach let the product speak for itself through real use, aligning with the current demand for authenticity on social platforms.
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01

Concept & storytelling

We developed a calm, narrative-driven TikTok video that placed the product in a real-life context ... just natural ambiance and visuals.
02

Cinematography in nature

The video was filmed in a serene outdoor setting, with careful attention to natural lighting and angles that enhanced both the environment and the product’s utility.
03

Creator-first strategy

The content was led by the creator’s genuine experience and style, allowing their tone and aesthetic to drive the storytelling without overproducing.
04

Soft branding for maximum relatability

We integrated Walmart’s presence subtly, letting the product naturally appear within the story ensuring a more engaging and less intrusive experience for viewers.
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