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Kia Canada EV4 x Robin Messier
A Charge, Golf Clubs and the Open Road
As a Kia ambassador, Robin Messier took the all-electric Kia EV4 on the road to the golf course, all summer long.
Kia Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Position the Kia EV4 as an easy, everyday EV for an active lifestyle through a recurring ambassador presence
Audience
Quebec sports, golf and lifestyle audience following Robin Messier
Format
Instagram Reels (ambassador series)
01 - The Brief
Make electric feel effortless for an active lifestyle.
As a Kia ambassador, Robin Messier took the all-electric Kia EV4 on the road to the golf course, all summer long.
02 - On the Ground
A Charge, Golf Clubs and the Open Road
03 - The Output
Ambassador reels showing the EV4 in Robin's real summer routine.
"A charge, my clubs and the road": electric driving made easy.
Ambassador program
Two content waves with Kia Canada over summer 2026.
Lifestyle fit
The EV4 shown on the way to the golf course, clubs in the trunk.
Simple message
"A charge, my clubs and the road": electric driving made easy.
04 - The Approach
The car as part of the routine, not the hero shot
Robin let the EV4 live inside his real summer (golf, friends, road trips) so the car read as an easy lifestyle choice instead of an ad.
01
Ambassador program
Two content waves with Kia Canada over summer 2026.
02
Lifestyle fit
The EV4 shown on the way to the golf course, clubs in the trunk.
03
Simple message
"A charge, my clubs and the road": electric driving made easy.
05 - The Reception
A natural fit for his audience
29.9K
Views on the Kia EV4 reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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A Charge, Golf Clubs and the Open Road
How did One Way approach this project?
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Robin let the EV4 live inside his real summer (golf, friends, road trips) so the car read as an easy lifestyle choice instead of an ad.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Robin Messier partnered with Kia Canada as a brand ambassador for the all-electric Kia EV4, creating Instagram reels around golf and summer road trips.
One Way talent Robin Messier partnered with Kia Canada as a brand ambassador for the all-electric Kia EV4, creating Instagram reels around golf and summer road trips.
Robin let the EV4 live inside his real summer (golf, friends, road trips) so the car read as an easy lifestyle choice instead of an ad.
