← All Projects
Marketing
Boston Pizza x Robin Messier
Good Food, Good Music, One Memorable Night.
Robin turns a night out at a concert into a Boston Pizza moment, with a free Indy pizza offer for concertgoers.
![Boston Pizza x Robin Messier]()
Boston Pizza
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Promote Boston Pizza's concert offer: a free Indy pizza with a beverage purchase when guests show their concert ticket within 24 hours of the show
Audience
Concertgoers, music fans and young adults in Quebec and across Canada following Robin Messier
Format
1 Instagram Reel, bilingual French and English caption
01 - The Brief
Turn a concert night into a reason to visit.
Robin turns a night out at a concert into a Boston Pizza moment, with a free Indy pizza offer for concertgoers.
02 - On the Ground
Good Food, Good Music, One Memorable Night.
Live on Instagram on August 29, 2026.
03 - The Output
One Reel, one night out, one clear offer.
Wrote the caption in French and English to reach Robin's full audience across Canada.
![]()
Concert night storytelling
Framed the content around a real night out, where good food and good music go together.
![]()
A clear offer
Explained the concert ticket deal in plain terms so viewers know exactly how to redeem it.
![]()
Bilingual caption
Wrote the caption in French and English to reach Robin's full audience across Canada.
04 - The Approach
Sell the night, not just the pizza.
Building the Reel around the experience of a great night out makes the offer feel like a tip from a friend rather than an ad, which is exactly how Robin's audience likes to discover new spots.
01
Concert night storytelling
Framed the content around a real night out, where good food and good music go together.
02
A clear offer
Explained the concert ticket deal in plain terms so viewers know exactly how to redeem it.
03
Bilingual caption
Wrote the caption in French and English to reach Robin's full audience across Canada.
04
Brand tags and disclosure
Tagged @bostonpizzaqc and @bostonpizzacanada, with #ad in both languages.
05 - The Reception
An offer that travels with the fans.
35.1K
Instagram Reel views, as of October 14, 2026
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
+
Good Food, Good Music, One Memorable Night.
How did One Way approach this project?
+
Building the Reel around the experience of a great night out makes the offer feel like a tip from a friend rather than an ad, which is exactly how Robin's audience likes to discover new spots.
What reach did this campaign achieve?
+
Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Robin Messier partnered with Boston Pizza in August 2026 on a bilingual Instagram Reel promoting the concert offer: show your concert ticket within 24 hours before or after the show to get a free Indy pizza with the purchase of a beverage.
One Way talent Robin Messier partnered with Boston Pizza in August 2026 on a bilingual Instagram Reel promoting the concert offer: show your concert ticket within 24 hours before or after the show to get a free Indy pizza with the purchase of a beverage.
Building the Reel around the experience of a great night out makes the offer feel like a tip from a friend rather than an ad, which is exactly how Robin's audience likes to discover new spots.
