What we did

Marketing

Client

Air Canada

Completion

7.3.2025

Air Canada x Wi-Fi

A content campaign highlighting Air Canada's new free onboard Wi-Fi, designed for modern travelers who want to stay productive—even above the clouds.

Productivity takes off with Air Canada Wi-Fi

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To mark the launch of Air Canada’s new high-speed onboard Wi-Fi, we created an authentic, in-flight content moment designed for modern travelers. The concept followed a relatable journey: staying productive during a short flight while enjoying next-level onboard amenities. The campaign emphasized connectivity, convenience, and lifestyle—demonstrating how Wi-Fi access can elevate any trip. With a TikTok/Instagram Reel and branded stories, the content reflected the comfort and innovation behind Air Canada’s latest offering.

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Air Canada

Our approach

To bring Air Canada’s free onboard Wi-Fi to life, we leaned into storytelling that felt authentic, aspirational, and mobile-native. By focusing on moments that combine travel and productivity, the content gave real-world proof of how seamless connectivity can elevate even the shortest flight.
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01

Strategic Messaging & Storyboarding

We crafted a travel day scenario highlighting the Wi-Fi benefits in action—from boarding to landing. The script integrated campaign key messages while staying aligned with the creator’s personal tone and audience.
02

Content Production & Direction

We captured real-time footage of the creator using the Wi-Fi onboard, working mid-flight, and reacting to Air Canada’s premium in-flight perks—ensuring everything remained visually brand-safe and compliance-ready.
03

Multiplatform Format Delivery

The campaign delivered both a 9:16 vertical Reel and a 3-frame Instagram Story. Assets were adapted for TikTok and Meta, and a clean captioned version was created for repurposing.
04

Compliance & Caption Writing

We ensured the campaign met every Air Canada and industry requirement—from branded hashtag usage to paid partnership tools while keeping the tone natural, informative, and engaging for French-speaking audiences.
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