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Air Canada x Wi-Fi
Productivity takes off with Air Canada Wi-Fi
A content campaign highlighting Air Canada's new free onboard Wi-Fi, designed for modern travelers who want to stay productive, even above the clouds.
Air Canada
Production Note
Everything you need to know, at a glance.
01 - The Brief
A content campaign highlighting Air Canada's new free onboard Wi-Fi, designed for modern travelers who want to stay productive, even above the clouds.
02 - On the Ground
Productivity takes off with Air Canada Wi-Fi
03 - The Output
The campaign delivered both a 9:16 vertical Reel and a 3-frame Instagram Story. Assets were adapted for TikTok and Meta, and a clean captioned version was created for repurposing.
Strategic Messaging & Storyboarding
We crafted a travel day scenario highlighting the Wi-Fi benefits in action, from boarding to landing. The script integrated campaign key messages while staying aligned with the creator’s personal tone and audience.
Content Production & Direction
We captured real-time footage of the creator using the Wi-Fi onboard, working mid-flight, and reacting to Air Canada’s premium in-flight perks, ensuring everything remained visually brand-safe and compliance-ready.
Multiplatform Format Delivery
The campaign delivered both a 9:16 vertical Reel and a 3-frame Instagram Story. Assets were adapted for TikTok and Meta, and a clean captioned version was created for repurposing.
04 - The Approach
To bring Air Canada’s free onboard Wi-Fi to life, we leaned into storytelling that felt authentic, aspirational, and mobile-native. By focusing on moments that combine travel and productivity, the content gave real-world proof of how seamless connectivity can elevate even the shortest flight.
01
Strategic Messaging & Storyboarding
We crafted a travel day scenario highlighting the Wi-Fi benefits in action, from boarding to landing. The script integrated campaign key messages while staying aligned with the creator’s personal tone and audience.
02
Content Production & Direction
We captured real-time footage of the creator using the Wi-Fi onboard, working mid-flight, and reacting to Air Canada’s premium in-flight perks, ensuring everything remained visually brand-safe and compliance-ready.
03
Multiplatform Format Delivery
The campaign delivered both a 9:16 vertical Reel and a 3-frame Instagram Story. Assets were adapted for TikTok and Meta, and a clean captioned version was created for repurposing.
04
Compliance & Caption Writing
We ensured the campaign met every Air Canada and industry requirement, from branded hashtag usage to paid partnership tools while keeping the tone natural, informative, and engaging for French-speaking audiences.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Productivity takes off with Air Canada Wi-Fi
How did One Way approach this project?
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To bring Air Canada’s free onboard Wi-Fi to life, we leaned into storytelling that felt authentic, aspirational, and mobile-native. By focusing on moments that combine travel and productivity, the content gave real-world proof of how seamless connectivity can elevate even the shortest flight.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
To bring Air Canada's free onboard Wi-Fi to life, One Way built a travel-day narrative that felt authentic, aspirational, and mobile-native, crafted around real moments where connectivity and productivity intersect mid-flight. The script followed the creator from boarding to landing, working in-flight and reacting to the perks of onboard Wi-Fi, while staying true to their own tone and audience and fully aligned with Air Canada's brand and compliance requirements. The campaign delivered a 9:16 vertical Reel and a three-frame Instagram Story, adapted further for TikTok and Meta with a clean captioned cutdown for repurposing, and every branded hashtag and paid-partnership tool was used correctly for French-speaking audiences. The result reached 65M people, giving Air Canada real-world proof that seamless in-flight connectivity can elevate even the shortest trip.
To bring Air Canada's free onboard Wi-Fi to life, One Way built a travel-day narrative that felt authentic, aspirational, and mobile-native, crafted around real moments where connectivity and productivity intersect mid-flight. The script followed the creator from boarding to landing, working in-flight and reacting to the perks of onboard Wi-Fi, while staying true to their own tone and audience and fully aligned with Air Canada's brand and compliance requirements. The campaign delivered a 9:16 vertical Reel and a three-frame Instagram Story, adapted further for TikTok and Meta with a clean captioned cutdown for repurposing, and every branded hashtag and paid-partnership tool was used correctly for French-speaking audiences. The result reached 65M people, giving Air Canada real-world proof that seamless in-flight connectivity can elevate even the shortest trip.
To bring Air Canada’s free onboard Wi-Fi to life, we leaned into storytelling that felt authentic, aspirational, and mobile-native. By focusing on moments that combine travel and productivity, the content gave real-world proof of how seamless connectivity can elevate even the shortest flight.
