One Way hairstylist Marcus Villeneuve flew to Paris on a whim for Céline Dion's return to the stage, wearing three Quebec brands that truly fit him.
In late September, Marcus Villeneuve did what plenty of Céline Dion fans only dream about: packed a bag in a hurry and caught a flight to Paris. The destination: the singer's big return to the stage after more than six years away from the crowd. What makes the trip worth telling is also how he shared it: with local brands, chosen because they fit who he is, with no contract involved.
- Marcus Villeneuve, hairstylist to Véronique Cloutier, Maripier Morin, Marilou and Pézie Beaudin, flew to Paris on a whim.
- He went to see Céline Dion, back on stage at Paris La Défense Arena after more than six years away.
- In his posts: a Five Studio jacket and cap, a Simons Homme look and a Lambert bag. Three Quebec brands.
- None of those mentions were paid. That is exactly what makes them valuable.
A ticket to see Céline
Marcus did not plan this trip months ahead. The idea came fast, the decision even faster. For a Quebec City hairstylist who splits his weeks between his salon and TV sets, going to see Céline in Paris was as much a pilgrimage as a party.
Why this show matters so much
In 2022, Céline Dion announced she has stiff person syndrome, a rare neurological condition that affected her voice and forced her to cancel her tour. On September 12, 2026, she opened her run of shows at Paris La Défense Arena in front of 35,000 people, starting with "On ne change pas". A song title that could not have been better chosen.
Five Studio: Quebec in leather and wool
For Paris, Marcus went with Five Studio's Vintage Leather Jacket and Melton Cap. The clothing and jewelry brand was founded in Quebec in 2017 by Frédérick Robichaud and Jérémy Dumont. Understated, well cut pieces that age well. Exactly the style you would expect from someone whose job is making other people look their best.
Simons Homme: a Quebec City house, just like him
Back home, Marcus posted a reel with Simons, styled by Sophie Michaud Bélanger, with a caption that sums up the relationship: "Simons dresses me. She gets me". The connection is natural: Simons was born in Quebec City, the same city where Marcus built his salon and his career.
Lambert: travelling light
Before he even left, Marcus set the tone with a simple reel: "Voyager léger, @sacslambert" (travelling light). Lambert is a Montreal vegan leather bag brand founded by Mélissa Lambert. Practical, local, confident: the right bag for a trip decided at the last minute.
Three brands, one logic
To get to know Marcus better, visit his talent page or read our article on L'Académie, his hairstyling school.
Marcus in Paris: your questions
Who is Marcus Villeneuve?+
A Quebec City hairstylist and content creator, owner of the Chez Marcus salon and stylist to personalities such as Véronique Cloutier, Maripier Morin, Marilou and Pézie Beaudin. He is represented by One Way.
Where is Céline Dion performing in Paris?+
At Paris La Défense Arena, with 26 shows scheduled from September 2026 to May 2027.
Which brands did Marcus wear in Paris?+
A Five Studio Vintage Leather Jacket and Melton Cap, a Simons Homme look and a Lambert bag.
Were these posts sponsored?+
No. Marcus featured these brands because they match his values, with no paid agreement.
Sources: Céline Dion Paris 2026, Paris La Défense Arena, Five Studio, Lambert, Simons, Instagram @marcuuus.
