Quebec City hairstylist Marcus Villeneuve has opened L'Académie, a new training school for stylists inside his Chez Marcus salon. Here is what we know.
After months of quiet preparation, One Way talent and Quebec City celebrity hairstylist Marcus Villeneuve has opened the doors of L'Académie, a new training space for hairstylists built inside his salon Chez Marcus. The announcement, posted October 6, capped a stretch of real change for the brand: a new salon location and now a school built to pass on what Marcus has learned working with some of Quebec's biggest names.
- Marcus Villeneuve announced L'Académie, a new hairstyling training space, on October 6, 2026.
- It is housed inside Chez Marcus's new, light filled Quebec City location, unveiled in late September.
- Marcus describes it as the result of months of preparation, with the first training sessions now open for booking.
- It is a natural next step for a stylist already known for his work with Véronique Cloutier and other public figures.
From salon chair to classroom
Marcus Villeneuve built his name in Quebec City's beauty industry the traditional way: years in other salons before opening Chez Marcus in the Saint-Roch district, a space that quickly became known for treating hairstyling as a craft rather than a quick service. His client list grew to include Véronique Cloutier, Marilou, Maripier Morin and a string of Occupation Double contestants, work that turned him into one of the province's most recognized names behind the chair.
That reputation is exactly what makes L'Académie notable. Opening a training school is a different kind of commitment than opening a second salon: it means formalizing technique, building a curriculum, and putting a personal name behind the next generation of stylists rather than just the next client. On Instagram, Marcus described the launch simply: months of preparation, reflection and refinement, finally ready to welcome students for the first sessions.
A new address built for the next chapter
The timing is not an accident. Late September brought Chez Marcus's move into a new location, a space built around natural light and designed to feel intimate rather than clinical, exactly the kind of room that lends itself to teaching as well as client appointments. A week later, L'Académie had its own announcement, and within days Marcus was already pointing followers to a booking link for the first cohort.
| Date | Milestone |
|---|---|
| September 27, 2026 | Chez Marcus unveils its new Quebec City location |
| October 6, 2026 | L'Académie officially announced on Instagram |
| October 7, 2026 | First booking link shared for upcoming training sessions |
Why it matters for brands
A hairstylist who teaches is a hairstylist whose expertise is being formally recognized by peers, not just by clients and followers. For hair care and beauty brands weighing a talent partnership, L'Académie adds a layer most creator partnerships do not have: a direct line to the next generation of professionals in the field, alongside Marcus's existing reach with public figures and his own audience. It is the kind of credibility that is difficult to manufacture and genuinely useful for a brand launch, a product education campaign, or a longer term ambassador relationship.
Marcus's path mirrors something One Way sees across its roster: his profile already outlines a career built on precision and trust rather than viral stunts, the same instincts now shaping how he teaches. For brands exploring what a well matched creator relationship looks like end to end, our piece on his collaboration with Véronique Cloutier and our feature on their multi year partnership both show the same throughline: consistency built over years, not a single viral moment.
Keep reading
- Marcus Villeneuve: Quebec's celebrity hairstylist
- Véronique Cloutier unveils her new look by Marcus Villeneuve
- Marcus Villeneuve and Véronique Cloutier's bond
Source: Marcus Villeneuve, Instagram (@marcuuus), October 2026.
