Emilie Cuizine kicks off a new Sunday series exploring Montreal's best tables, starting with Tiamo MTL, and lets her community pick the next stop.
Émilie Cuizine has spent the last few years building one of the most recognizable food voices in Quebec, and this week she opened a new chapter with the launch of "Les Dimanches d'Émilie à Montréal," a Sunday series dedicated to the city's best tables. The first stop: Tiamo MTL, with a burrata pizza she couldn't stop talking about and a round of colorful cocktails that set the tone for what the series is going to look like.
A Series Built Around Her Community, Not Just Her Plate
What makes the format work is the same thing that has made Émilie's content resonate since day one: she brings her audience into the decision. At the end of the first episode, she asked her followers to choose where she visits next, turning a simple restaurant recommendation into an ongoing conversation. It is a small format choice with a real effect, since a Montreal food guide written by the community for the community carries a kind of trust a traditional review never quite gets.
View "Les Dimanches d'Émilie à Montréal" on Instagram
Why This Matters Beyond a Single Reel
A recurring series is a different commitment than a one-off post. It means a restaurant, and by extension a brand tied to that visit, gets featured not as a single sponsored moment but as part of a format her audience actively looks forward to and votes on. For Montreal restaurateurs and food brands thinking about how to reach a genuinely engaged, food-obsessed audience, this is exactly the kind of recurring, community-driven placement that tends to outperform a single paid post, for all the same reasons we cover in how we think about influencer partnerships more broadly: real story, real audience input, real reason to come back next Sunday.
Émilie remains one of the most consistent storytellers on One Way's roster of Quebec creators, and "Les Dimanches à Montréal" is a good example of what happens when a creator with a genuine point of view is given room to build a format around it instead of just checking a content calendar box.
