Yohan leads One Way’s Paid Media department, where he crafts high-performance advertising strategies designed for long-term impact. By combining strategic thinking with sharp data analysis, he helps partner brands reach the right audiences, at the right time, with campaigns that deliver real results. His approach is rooted in precision, adaptability, and a clear understanding of today’s digital landscape.

More than just optimizing ad budgets, Yohan brings a deep focus on brand alignment and sustainable growth. He ensures that every paid initiative is not only effective, but also consistent with each brand’s mission and tone. With Yohan at the helm, paid media becomes a lever for both performance and positioning.