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Volkswagen Desjardins x Marcus Villeneuve
Winter Ready, The Marcus Way.
Volkswagen Desjardins
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2026
Marcus kicks off his partnership with Volkswagen Desjardins with a winter driving reminder his community can actually use.
Volkswagen Desjardins
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Position Volkswagen Desjardins as a trusted local partner for winter readiness through a useful, creator-led message
Audience
Quebec drivers who follow Marcus Villeneuve and are getting ready for winter
Format
Instagram Reel published with Volkswagen Desjardins, first chapter of an ongoing series
01 - The Brief
Give a dealership a useful voice.
Marcus kicks off his partnership with Volkswagen Desjardins with a winter driving reminder his community can actually use.
02 - On the Ground
Winter Ready, The Marcus Way.
The first chapter of an ongoing partnership, with more content planned through the season.
03 - The Output
A practical, friendly Reel shot at the dealership.
Built around Marcus's real winter driving habits.
Seasonal timing
Published right before winter tires become mandatory in Quebec.
Practical content
Dates, pictogram and tread check explained in plain words.
Authentic voice
Built around Marcus's real winter driving habits.
04 - The Approach
Useful first, branded second.
Drivers tune out sales pitches but save useful tips. Leading with clear, timely winter advice gives the dealership a helpful role in Marcus's community and sets the tone for the next chapters of the partnership.
01
Seasonal timing
Published right before winter tires become mandatory in Quebec.
02
Practical content
Dates, pictogram and tread check explained in plain words.
03
Authentic voice
Built around Marcus's real winter driving habits.
04
Ongoing series
The first piece of a multi-chapter partnership with the dealership.
05 - The Reception
A helpful reminder, right on time.
6.5K
Instagram Reel views, as of November 3, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Winter Ready, The Marcus Way.
How did One Way approach this project?
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Drivers tune out sales pitches but save useful tips. Leading with clear, timely winter advice gives the dealership a helpful role in Marcus's community and sets the tone for the next chapters of the partnership.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Marcus Villeneuve, Quebec hairstylist and creator, partnered with Volkswagen Desjardins in October 2026 on an Instagram Reel sharing winter driving tips: mandatory winter tire dates in Quebec, the snowflake pictogram and tread wear checks. It is the first chapter of an ongoing partnership.
One Way talent Marcus Villeneuve, Quebec hairstylist and creator, partnered with Volkswagen Desjardins in October 2026 on an Instagram Reel sharing winter driving tips: mandatory winter tire dates in Quebec, the snowflake pictogram and tread wear checks. It is the first chapter of an ongoing partnership.
Drivers tune out sales pitches but save useful tips. Leading with clear, timely winter advice gives the dealership a helpful role in Marcus's community and sets the tone for the next chapters of the partnership.
