← All Projects
Marketing
Tylenol Canada x Stevens Dorcelus
One (Very) Busy Day.
Stevens takes his community through a (very) busy day in a vlog-style Reel for Tylenol Canada.
![Tylenol Canada x Stevens Dorcelus]()
Tylenol Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Bring Tylenol into a real, relatable day through a trusted lifestyle creator
Audience
Quebec lifestyle, sport and fashion audience following Stevens Dorcelus
Format
1 Instagram Reel, day-in-the-life vlog, French caption
01 - The Brief
A real day, not a product demo.
Stevens takes his community through a (very) busy day in a vlog-style Reel for Tylenol Canada.
02 - On the Ground
One (Very) Busy Day.
Live on Instagram on October 13, 2026.
03 - The Output
A vlog-style Reel following one full day in Stevens's life.
Included the label reminder required for over-the-counter health products in the caption.
![]()
Day-in-the-life format
Built the Reel as a vlog of one packed day, true to how Stevens already shares his life.
![]()
Natural integration
Placed Tylenol within the flow of the day rather than in a standalone product moment.
![]()
Compliant messaging
Included the label reminder required for over-the-counter health products in the caption.
04 - The Approach
Show the day, let the brand fit in.
Following Stevens through a real, packed day keeps the partnership authentic: the brand shows up the way it would in anyone's routine, which is what makes the message credible.
01
Day-in-the-life format
Built the Reel as a vlog of one packed day, true to how Stevens already shares his life.
02
Natural integration
Placed Tylenol within the flow of the day rather than in a standalone product moment.
03
Compliant messaging
Included the label reminder required for over-the-counter health products in the caption.
04
Clear disclosure
Published with #TylenolPartenaire, #TylenolCanada and the @tylenolcanada tag.
05 - The Reception
A relatable moment for a busy community.
121K
combined Instagram and TikTok followers in Stevens's community
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
+
How did One Way approach this project?
+
Following Stevens through a real, packed day keeps the partnership authentic: the brand shows up the way it would in anyone's routine, which is what makes the message credible.
What reach did this campaign achieve?
+
Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Stevens Dorcelus, Montreal lifestyle creator, partnered with Tylenol Canada in October 2026 on a day-in-the-life Instagram Reel following one of his busiest days, published with #TylenolPartenaire and the label reminder required for health products.
One Way talent Stevens Dorcelus, Montreal lifestyle creator, partnered with Tylenol Canada in October 2026 on a day-in-the-life Instagram Reel following one of his busiest days, published with #TylenolPartenaire and the label reminder required for health products.
Following Stevens through a real, packed day keeps the partnership authentic: the brand shows up the way it would in anyone's routine, which is what makes the message credible.
