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TRESemmé x Marcus Villeneuve
The Devil Wears Prada x TRESemmé
Hairstylist Marcus Villeneuve riffed on The Devil Wears Prada to show TRESemmé in action, right in the salon.
TRESemmé
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Build professional credibility for TRESemmé through a real hairstylist's content, tied to a pop-culture moment
Audience
Quebec beauty and hair audience following hairstylist Marcus Villeneuve
01 - The Brief
Pro credibility, pop-culture timing.
Hairstylist Marcus Villeneuve riffed on The Devil Wears Prada to show TRESemmé in action, right in the salon.
02 - On the Ground
The Devil Wears Prada x TRESemmé
03 - The Output
A styling reel riffing on a pop-culture moment.
A fast, real-life hair fix with TRESemmé.
Pop-culture hook
A nod to The Devil Wears Prada in May 2026.
Pro credibility
A real hairstylist and salon owner using the products.
Quick result
A fast, real-life hair fix with TRESemmé.
04 - The Approach
A stylist's credibility with a wink
Marcus paired a pop-culture wink with a stylist's authority, making TRESemmé feel both fun and professional.
01
Pop-culture hook
A nod to The Devil Wears Prada in May 2026.
02
Pro credibility
A real hairstylist and salon owner using the products.
03
Quick result
A fast, real-life hair fix with TRESemmé.
05 - The Reception
Strong engagement from a hair-savvy audience
48.3K
Views on the reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
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Frequently Asked Questions
What was the goal of this campaign?
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The Devil Wears Prada x TRESemmé
How did One Way approach this project?
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Marcus paired a pop-culture wink with a stylist's authority, making TRESemmé feel both fun and professional.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Marcus Villeneuve, Quebec hairstylist and owner of Chez Marcus, partnered with TRESemmé on an Instagram reel inspired by The Devil Wears Prada.
One Way talent Marcus Villeneuve, Quebec hairstylist and owner of Chez Marcus, partnered with TRESemmé on an Instagram reel inspired by The Devil Wears Prada.
Marcus paired a pop-culture wink with a stylist's authority, making TRESemmé feel both fun and professional.
