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Tim Hortons Smile Cookie x Pézie Beaudin
A Cookie, Reimagined in Fabric
For Tim Hortons' Smile Cookie campaign, Pézie Beaudin designed a one-of-a-kind garment inspired by the iconic cookie.
Tim Hortons Québec
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Drive participation in the Smile Cookie week, where 100% of proceeds go to local charities and community groups
Audience
Quebec fashion, design and lifestyle audience following Pézie Beaudin
01 - The Brief
An iconic cookie, turned into a design piece.
For Tim Hortons' Smile Cookie campaign, Pézie Beaudin designed a one-of-a-kind garment inspired by the iconic cookie.
02 - On the Ground
A Cookie, Reimagined in Fabric
03 - The Output
A reel showing a one-of-a-kind garment inspired by the Smile Cookie.
An invitation to buy a cookie and make a difference.
Creative twist
A custom garment inspired by the Smile Cookie.
Charity message
100% of proceeds to local organizations, April 27 to May 3.
Clear CTA
An invitation to buy a cookie and make a difference.
04 - The Approach
Craft as the storytelling device
Pézie used her sewing and design practice to make a well-known campaign feel new, turning a charity message into a creative piece people remembered.
01
Creative twist
A custom garment inspired by the Smile Cookie.
02
Charity message
100% of proceeds to local organizations, April 27 to May 3.
03
Clear CTA
An invitation to buy a cookie and make a difference.
05 - The Reception
A good-cause campaign with a signature touch
438K
Views on the reel, with 100% of Smile Cookie proceeds going to local causes (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
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Frequently Asked Questions
What was the goal of this campaign?
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A Cookie, Reimagined in Fabric
How did One Way approach this project?
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Pézie used her sewing and design practice to make a well-known campaign feel new, turning a charity message into a creative piece people remembered.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Pézie Beaudin partnered with Tim Hortons Québec for the 2026 Smile Cookie campaign, designing a custom garment inspired by the cookie and sharing it in an Instagram reel.
One Way talent Pézie Beaudin partnered with Tim Hortons Québec for the 2026 Smile Cookie campaign, designing a custom garment inspired by the cookie and sharing it in an Instagram reel.
Pézie used her sewing and design practice to make a well-known campaign feel new, turning a charity message into a creative piece people remembered.
