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T-O Mirabel: Terrace & Social Putting
A rooftop terrace turned must-visit summer destination
Experiential influencer activation on the T-O Mirabel rooftop terrace: mini-golf, bites and an open bar, designed to generate authentic, shareable content.
T-O Mirabel
On-site photo/video content and Stories, reshared by the agency
Production Note
Everything you need to know, at a glance.
Objective
Position the T-O Mirabel terrace as a must-visit summer destination on the North Shore and generate a strong volume of authentic content on Instagram and TikTok.
Audience
Lifestyle, local outings & discoveries, recreational sports and food/cocktails/nightlife creators in Montreal and the North Shore.
Channels
Instagram, TikTok
Format
On-site photo/video content and Stories, reshared by the agency
01 - The Brief
The mandate
Experiential influencer activation on the T-O Mirabel rooftop terrace: mini-golf, bites and an open bar, designed to generate authentic, shareable content.
02 - On the Ground
A rooftop terrace turned must-visit summer destination
On September 14, 2026, One Way's influencer team hosted an exclusive evening on the T-O Mirabel rooftop terrace, bringing together lifestyle, outings and food content creators from Greater Montreal and the North Shore around mini-golf, bites and an open bar. The next day, the agency reshared to Instagram Stories every creator who had posted from the event, ten profiles in total including One Way talent Ines Lalouad, making it possible to measure, via Modash, the real reach generated by the activation.
03 - The Output
An experience designed to be shared
Exclusive evening on September 14, 2026: mini-golf, bites and an open bar in a summer atmosphere designed to be shared.
Sourcing & selection
Identified around forty lifestyle, outings, food and social-golf creators via Modash, aligned with the T-O Mirabel brand world.
Event coordination
Managed invitations, RSVPs and logistics in collaboration with the T-O Mirabel team.
Terrace activation
Exclusive evening on September 14, 2026: mini-golf, bites and an open bar in a summer atmosphere designed to be shared.
04 - The Approach
Our approach
On September 14, 2026, One Way's influencer team hosted an exclusive evening on the T-O Mirabel rooftop terrace, bringing together lifestyle, outings and food content creators from Greater Montreal and the North Shore around mini-golf, bites and an open bar. The next day, the agency reshared to Instagram Stories every creator who had posted from the event, ten profiles in total including One Way talent Ines Lalouad, making it possible to measure, via Modash, the real reach generated by the activation.
01
Sourcing & selection
Identified around forty lifestyle, outings, food and social-golf creators via Modash, aligned with the T-O Mirabel brand world.
02
Event coordination
Managed invitations, RSVPs and logistics in collaboration with the T-O Mirabel team.
03
Terrace activation
Exclusive evening on September 14, 2026: mini-golf, bites and an open bar in a summer atmosphere designed to be shared.
04
Tracking results
Reshared creators' posts to Stories, including One Way talent Ines Lalouad, and measured the organic reach generated via Modash.
05 - The Reception
Results
23 k+
Combined organic reach from 10 creators’ Stories as of Sept. 15, 2026. Minimum observable reach; data may evolve, with 2 profiles unconfirmed.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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A rooftop terrace turned must-visit summer destination
How did One Way approach this project?
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On September 14, 2026, One Way's influencer team hosted an exclusive evening on the T-O Mirabel rooftop terrace, bringing together lifestyle, outings and food content creators from Greater Montreal and the North Shore around mini-golf, bites and an open bar. The next day, the agency reshared to Instagram Stories every creator who had posted from the event, ten profiles in total including One Way talent Ines Lalouad, making it possible to measure, via Modash, the real reach generated by the activation.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
On September 14, 2026, One Way's influencer team hosted an exclusive evening on the T-O Mirabel rooftop terrace, bringing together lifestyle, outings and food content creators from Greater Montreal and the North Shore around mini-golf, bites and an open bar. The next day, the agency reshared to Instagram Stories every creator who had posted from the event, ten profiles in total including One Way talent Ines Lalouad, making it possible to measure, via Modash, the real reach generated by the activation.
