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T-O Mirabel: Terrace & Social Putting
A rooftop terrace turned must-visit summer destination
Experiential influencer activation on the T-O Mirabel rooftop terrace: mini-golf, bites and an open bar, designed to generate authentic, shareable content.
T-O Mirabel
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Position the T-O Mirabel terrace as a must-visit summer destination on the North Shore and generate a strong volume of authentic content on Instagram and TikTok.
Audience
Lifestyle, local outings & discoveries, recreational sports and food/cocktails/nightlife creators in Montreal and the North Shore.
Channels
Instagram, TikTok
Format
On-site photo/video content and Stories, reshared by the agency
01 - The Brief
The mandate
Experiential influencer activation on the T-O Mirabel rooftop terrace: mini-golf, bites and an open bar, designed to generate authentic, shareable content.
02 - On the Ground
A rooftop terrace turned must-visit summer destination
T-O Mirabel, the social putting terrace at Time Out Market Mirabel, partnered with One Way for an experiential influencer activation designed to position the space as the ultimate summer destination on the North Shore. Creators were immersed in a tropical experience featuring mini-golf, cocktails and bites, creating highly shareable content while building a network of ambassadors for future activations. One Way creators Ines Lalouad and Stevens Dorcelus also joined the event alongside a curated group of invited creators.
03 - The Output
An experience designed to be shared
Exclusive evening on September 14, 2026: mini-golf, bites and an open bar in a summer atmosphere designed to be shared.
Sourcing & selection
Identified around forty lifestyle, outings, food and social-golf creators via Modash, aligned with the T-O Mirabel brand world.
Event coordination
Managed invitations, RSVPs and logistics in collaboration with the T-O Mirabel team.
Terrace activation
Exclusive evening on September 14, 2026: mini-golf, bites and an open bar in a summer atmosphere designed to be shared.
04 - The Approach
Our approach
To transform standard visits into organic coverage, we curated an immersive experience blending music, mixology, and mini-golf. By pairing invited creators with our in-house talent, we generated authentic synergy that turned a single activation into long-term brand momentum.
01
Sourcing & selection
Identified around forty lifestyle, outings, food and social-golf creators via Modash, aligned with the T-O Mirabel brand world.
02
Event coordination
Managed invitations, RSVPs and logistics in collaboration with the T-O Mirabel team.
03
Terrace activation
Exclusive evening on September 14, 2026: mini-golf, bites and an open bar in a summer atmosphere designed to be shared.
04
Tracking results
Reshared creators' posts to Stories, including One Way talent Ines Lalouad, and measured the organic reach generated via Modash.
05 - The Reception
Results
N/A
Final combined organic reach across creators, guests, and the group on Stories: 412K+, including reposts and publications over a 24-hour period.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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A rooftop terrace turned must-visit summer destination
How did One Way approach this project?
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To transform standard visits into organic coverage, we curated an immersive experience blending music, mixology, and mini-golf. By pairing invited creators with our in-house talent, we generated authentic synergy that turned a single activation into long-term brand momentum.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
To transform standard visits into organic coverage, we curated an immersive experience blending music, mixology, and mini-golf. By pairing invited creators with our in-house talent, we generated authentic synergy that turned a single activation into long-term brand momentum.
