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Strategy
Sports Experts
A lifestyle-forward campaign positioning Sport Experts as the go-to destination for activewear and everyday movement no matter the season.
Production Note
Everything you need to know, at a glance.
01 - The Brief
A lifestyle-forward campaign positioning Sport Experts as the go-to destination for activewear and everyday movement no matter the season.
02 - On the Ground
Style, Sport, and Storytelling with Sport Experts
We built a campaign rooted in real moments of movement whether it's getting ready for a morning jog or layering up for a walk downtown. Our goal was to position Sport Experts not just as a retailer, but as a lifestyle enabler for active, style-conscious individuals.
03 - The Output
We produced assets tailored for Instagram, TikTok, and Stories—including vertical Reels and Story cutdowns. Each version was edited for platform-specific pacing and caption style to maximize performance.
04 - The Approach
01
Lifestyle Concept & Scripting
We created a flexible storyline focused on seasonal transitions, showing how Sport Experts gear adapts to real life. The script reflected movement, motivation, and everyday authenticity fitting naturally with the creator’s content style.
02
On-Site Shoot & Direction
We captured the content in urban and nature-inspired locations to reflect versatility. Attention was paid to outfit details, lighting, and motion ensuring both product visibility and aesthetic appeal across all placements.
03
Cross-Platform Optimization
We produced assets tailored for Instagram, TikTok, and Stories—including vertical Reels and Story cutdowns. Each version was edited for platform-specific pacing and caption style to maximize performance.
04
Messaging & Partnership Compliance
We handled all copywriting and CTA integration to align with Sport Experts’ tone of voice. Paid partnership tools were activated, and disclosures were formatted clearly to meet brand and Ad Standards guidelines.
05 - The Reception
960K
We built a campaign rooted in real moments of movement whether it's getting ready for a morning jog or layering up for a walk downtown. Our goal was to position Sport Experts not just as a retailer, but as a lifestyle enabler for active, style-conscious individuals.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Style, Sport, and Storytelling with Sport Experts
How did One Way approach this project?
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We built a campaign rooted in real moments of movement whether it's getting ready for a morning jog or layering up for a walk downtown. Our goal was to position Sport Experts not just as a retailer, but as a lifestyle enabler for active, style-conscious individuals.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
Sports Experts' campaign with One Way was built on real moments of movement — getting ready for a morning jog, layering up for a walk downtown — to position the retailer as a lifestyle enabler for active, style-conscious people rather than simply a place to buy gear. The storyline followed seasonal transitions to show how Sport Experts' equipment adapts to everyday life, shot across urban and nature-inspired locations with close attention to outfit details, lighting, and motion so both the product and the aesthetic came through in every placement. Assets were tailored for Instagram, TikTok, and Stories, including vertical Reels and Story cutdowns, each edited for that platform's own pacing and caption style, with all copywriting, CTAs, and paid-partnership disclosures formatted to meet Sport Experts' brand guidelines and Canadian Ad Standards. The campaign reached 960K people across its cross-platform rollout.
Sports Experts' campaign with One Way was built on real moments of movement — getting ready for a morning jog, layering up for a walk downtown — to position the retailer as a lifestyle enabler for active, style-conscious people rather than simply a place to buy gear. The storyline followed seasonal transitions to show how Sport Experts' equipment adapts to everyday life, shot across urban and nature-inspired locations with close attention to outfit details, lighting, and motion so both the product and the aesthetic came through in every placement. Assets were tailored for Instagram, TikTok, and Stories, including vertical Reels and Story cutdowns, each edited for that platform's own pacing and caption style, with all copywriting, CTAs, and paid-partnership disclosures formatted to meet Sport Experts' brand guidelines and Canadian Ad Standards. The campaign reached 960K people across its cross-platform rollout.
We built a campaign rooted in real moments of movement whether it's getting ready for a morning jog or layering up for a walk downtown. Our goal was to position Sport Experts not just as a retailer, but as a lifestyle enabler for active, style-conscious individuals.
