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Rachelle-Béry x Bloom x Pézie Beaudin
Wellness, One Recipe at a Time.
Pézie shares two simple recipes, a smoothie bowl and a refreshing juice, that make Bloom supplements part of her everyday routine.
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Rachelle-Béry
Instagram Reels (collab post), TikTok, Instagram Stories
Production Note
Everything you need to know, at a glance.
Objective
Showcase Bloom supplements available at the Rachelle-Béry health space in IGA stores through easy, everyday recipes
Audience
Health-conscious Quebecers looking for simple ways to support digestion and wellness
Channels
Instagram Reels (collab post), TikTok, Instagram Stories
Format
1 Reel co-published with @rachellebery, reposted on TikTok, 1 Story set, 7-day amplification
01 - The Brief
A long-standing partnership starts a new chapter.
Pézie shares two simple recipes, a smoothie bowl and a refreshing juice, that make Bloom supplements part of her everyday routine.
02 - On the Ground
Wellness, One Recipe at a Time.
Live as an Instagram collab Reel with @rachellebery at the start of October 2026, reposted on TikTok and amplified for seven days.
03 - The Output
Recipe Reel, voiceover and face-to-camera, real kitchen.
Balanced voiceover and face-cam audio and adjusted the caption following client feedback.
Recipe-led concept
Built the Reel around two of Pézie's go-to recipes so the supplements appear in a real daily routine.
Collab post
Co-published the Reel with @rachellebery to reach both Pézie's audience and the brand's followers.
Client-approved edit
Balanced voiceover and face-cam audio and adjusted the caption following client feedback.
04 - The Approach
Make it simple, make it hers.
Pézie has worked with Rachelle-Béry across several activations, so her community already links her with the brand. Anchoring Bloom in recipes she actually makes keeps the message useful and believable rather than promotional.
01
Recipe-led concept
Built the Reel around two of Pézie's go-to recipes so the supplements appear in a real daily routine.
02
Collab post
Co-published the Reel with @rachellebery to reach both Pézie's audience and the brand's followers.
03
Client-approved edit
Balanced voiceover and face-cam audio and adjusted the caption following client feedback.
04
Extended reach
Reposted on TikTok, added a Story set and ran a seven-day paid amplification.
05 - The Reception
A recurring partner her community trusts.
139K
Instagram followers in Pézie's community
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
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Frequently Asked Questions
What was the goal of this campaign?
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Wellness, One Recipe at a Time.
How did One Way approach this project?
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Pézie has worked with Rachelle-Béry across several activations, so her community already links her with the brand. Anchoring Bloom in recipes she actually makes keeps the message useful and believable rather than promotional.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Pézie Beaudin, Quebec lifestyle creator, launched a new partnership year with Rachelle-Béry in fall 2026. Her first activation, an Instagram collab Reel reposted on TikTok, features Bloom supplements from the Rachelle-Béry health space at IGA through two simple recipes, a smoothie bowl and a refreshing juice, designed to support digestion.
One Way talent Pézie Beaudin, Quebec lifestyle creator, launched a new partnership year with Rachelle-Béry in fall 2026. Her first activation, an Instagram collab Reel reposted on TikTok, features Bloom supplements from the Rachelle-Béry health space at IGA through two simple recipes, a smoothie bowl and a refreshing juice, designed to support digestion.
Pézie has worked with Rachelle-Béry across several activations, so her community already links her with the brand. Anchoring Bloom in recipes she actually makes keeps the message useful and believable rather than promotional.
