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Marketing
Porter Airlines x Les Givrés x Alexane Pelletier
Porter Airlines x Les Givrés
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2026
Production Note
Everything you need to know, at a glance.
Objective
Drive discovery of the new Porter x Les Givrés ice cream flavours through a playful, non-review-style creator concept
Audience
Montreal lifestyle and comedy audience following Alexane Pelletier on Instagram
01 - The Brief
Three destinations, three new flavours, one blind taste test.
02 - On the Ground
A Blind Taste Test, Not a Product Review
Alexane built the reel around a blind taste-test game with a friend rather than a straightforward flavour review, tying each of the three new Porter x Les Givrés flavours back to the Canadian destination that inspired it.
03 - The Output
A single reel built around a blind flavour-guessing game with a friend.
Sitka spruce, urban honey and Okanagan cherries.
04 - The Approach
A guessing game instead of a scripted taste test
01
Halifax
Wild blueberries, dark chocolate stracciatella and dulse, a taste of the Maritimes.
02
Toronto
Cardamom, Ontario peaches and a cornmeal and Malabar pepper crumble.
03
Vancouver
Sitka spruce, urban honey and Okanagan cherries.
05 - The Reception
Strong response from her comedy and lifestyle audience
1.3M
Reel plays as of September 10, 2026
Alexane built the reel around a blind taste-test game with a friend rather than a straightforward flavour review, tying each of the three new Porter x Les Givrés flavours back to the Canadian destination that inspired it.
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Frequently Asked Questions
What was the goal of this campaign?
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A Blind Taste Test, Not a Product Review
How did One Way approach this project?
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Alexane built the reel around a blind taste-test game with a friend rather than a straightforward flavour review, tying each of the three new Porter x Les Givrés flavours back to the Canadian destination that inspired it.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with Porter Airlines and Les Givrés on an Instagram Reel introducing three new destination-inspired ice cream flavours (Halifax, Toronto, Vancouver) through a blind taste-test game with a friend, reaching her Montreal lifestyle and comedy audience.
One Way talent Alexane Pelletier partnered with Porter Airlines and Les Givrés on an Instagram Reel introducing three new destination-inspired ice cream flavours (Halifax, Toronto, Vancouver) through a blind taste-test game with a friend, reaching her Montreal lifestyle and comedy audience.
Alexane built the reel around a blind taste-test game with a friend rather than a straightforward flavour review, tying each of the three new Porter x Les Givrés flavours back to the Canadian destination that inspired it.
