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Strategy
Porsche Canada – Cayenne Taste Drive
An exclusive test drive where performance meets flavour, designed for creators with a taste for thrill.
A driving experience with a spicy twist
Porsche Canada
Production Note
Everything you need to know, at a glance.
01 - The Brief
A driving experience with a spicy twist
02 - On the Ground
An exclusive test drive where performance meets flavour, designed for creators with a taste for thrill.
03 - The Output
From lighting to framing, we guided each visual asset to align with Porsche’s premium identity while maintaining the creator’s personal style.
Production
We led the creative direction, production, and delivery of two Instagram Reels (Recap & Unboxing) for the 2024 Cayenne Taste Drive event in Toronto. From scripting to editing, we ensured every frame embodied Porsche’s precision and spice-driven concept.
Ad management
We supported the campaign with strategic media boosting for both Reels, extending their reach over 4 to 6 weeks via Instagram placements.
Visual Direction
From lighting to framing, we guided each visual asset to align with Porsche’s premium identity while maintaining the creator’s personal style.
04 - The Approach
We built this campaign around two pillars: emotion and personalization. Through a driving experience turned spicy, we captured raw reactions and premium storytelling, with visuals that stay true to the Porsche brand while reflecting each creator's unique identity.
01
Production
We led the creative direction, production, and delivery of two Instagram Reels (Recap & Unboxing) for the 2024 Cayenne Taste Drive event in Toronto. From scripting to editing, we ensured every frame embodied Porsche’s precision and spice-driven concept.
02
Ad management
We supported the campaign with strategic media boosting for both Reels, extending their reach over 4 to 6 weeks via Instagram placements.
03
Visual Direction
From lighting to framing, we guided each visual asset to align with Porsche’s premium identity while maintaining the creator’s personal style.
04
Content Strategy
We shaped a content narrative that merged lifestyle, performance, and personality, ensuring every frame told a story worth watching.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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An exclusive test drive where performance meets flavour, designed for creators with a taste for thrill.
How did One Way approach this project?
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We built this campaign around two pillars: emotion and personalization. Through a driving experience turned spicy, we captured raw reactions and premium storytelling, with visuals that stay true to the Porsche brand while reflecting each creator's unique identity.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
For the Porsche Canada Cayenne Taste Drive event in Toronto, One Way built a campaign around two pillars: emotion and personalization. A driving experience with a spicy twist gave creators real reactions to capture, and One Way led the creative direction, production, and delivery of two Instagram Reels, a recap and an unboxing, from scripting through editing, ensuring every frame reflected Porsche's precision while still carrying each creator's personal style. Strategic media boosting extended the Reels' reach over four to six weeks of Instagram placements, with lighting and framing guided throughout to stay true to Porsche's premium identity. The campaign reached 47K people with content built to merge lifestyle, performance, and personality into a story worth watching.
For the Porsche Canada Cayenne Taste Drive event in Toronto, One Way built a campaign around two pillars: emotion and personalization. A driving experience with a spicy twist gave creators real reactions to capture, and One Way led the creative direction, production, and delivery of two Instagram Reels, a recap and an unboxing, from scripting through editing, ensuring every frame reflected Porsche's precision while still carrying each creator's personal style. Strategic media boosting extended the Reels' reach over four to six weeks of Instagram placements, with lighting and framing guided throughout to stay true to Porsche's premium identity. The campaign reached 47K people with content built to merge lifestyle, performance, and personality into a story worth watching.
We built this campaign around two pillars: emotion and personalization. Through a driving experience turned spicy, we captured raw reactions and premium storytelling, with visuals that stay true to the Porsche brand while reflecting each creator's unique identity.
