What we did

Strategy

Client

Porsche Canada

Completion

10.14.2024

Porsche Canada – Cayenne Taste Drive

A driving experience with a spicy twist

An exclusive test drive where performance meets flavour, designed for creators with a taste for thrill.

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In July 2024, One Way partnered with Porsche Canada to create a bold and flavorful experience around the new Cayenne SUV. From a high-adrenaline driving course to a custom hot sauce inspired by each participant’s performance, this campaign turned power into taste.

We handled the creative direction, production, and delivery of two branded Reels, including one unboxing moment designed to showcase the Cayenne’s precision, design, and spicy personality.

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Porsche Canada

Our approach

We built this campaign around two pillars: emotion and personalization. Through a driving experience turned spicy, we captured raw reactions and premium storytelling — with visuals that stay true to the Porsche brand while reflecting each creator’s unique identity.
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01

Production

We led the creative direction, production, and delivery of two Instagram Reels (Recap & Unboxing) for the 2024 Cayenne Taste Drive event in Toronto. From scripting to editing, we ensured every frame embodied Porsche’s precision and spice-driven concept.
02

Ad management

We supported the campaign with strategic media boosting for both Reels, extending their reach over 4 to 6 weeks via Instagram placements.
03

Visual Direction

From lighting to framing, we guided each visual asset to align with Porsche’s premium identity while maintaining the creator’s personal style.
04

Content Strategy

We shaped a content narrative that merged lifestyle, performance, and personality — ensuring every frame told a story worth watching.
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