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Philips i9000 Prestige Ultra x Stevens Dorcelus
Grooming tips, shared like family.
Two brothers, one mirror, one shaver: Philips shows up in a real grooming moment, told the way Stevens shares tips with family.
Philips Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Make a premium AI-powered shaver feel personal and desirable through a trusted lifestyle creator
Audience
Quebec men interested in grooming, style and lifestyle who follow Stevens Dorcelus
Format
1 Instagram Reel, brother-to-brother grooming moment, French caption
01 - The Brief
Make a high-tech shaver feel human.
Two brothers, one mirror, one shaver: Philips shows up in a real grooming moment, told the way Stevens shares tips with family.
02 - On the Ground
Grooming tips, shared like family.
Second wave of an ongoing Philips partnership, built to support the product at retail.
03 - The Output
A short, natural Reel built around a shared grooming moment.
Content refined hand in hand with the Philips team before going live.
Concept development
A brother-to-brother angle, approved by Philips before filming.
Product in use
The shaver is shown in action, in a real routine, not a product demo.
Brand alignment
Content refined hand in hand with the Philips team before going live.
04 - The Approach
Show the routine, let the tech follow.
Nobody gets excited about a shaver spec sheet. They get convinced when someone they trust uses it for real. Framing the i9000 Prestige Ultra as a tip passed between brothers turns a premium feature into something relatable.
01
Concept development
A brother-to-brother angle, approved by Philips before filming.
02
Product in use
The shaver is shown in action, in a real routine, not a product demo.
03
Brand alignment
Content refined hand in hand with the Philips team before going live.
04
Clear disclosure
Published with #Pub and #PhilipsPartner, tagging @philips.
05 - The Reception
A grooming moment his community related to.
16K
Instagram Reel views, as of October 22, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Grooming tips, shared like family.
How did One Way approach this project?
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Nobody gets excited about a shaver spec sheet. They get convinced when someone they trust uses it for real. Framing the i9000 Prestige Ultra as a tip passed between brothers turns a premium feature into something relatable.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Stevens Dorcelus, Montreal lifestyle creator, partnered with Philips in October 2026 on an Instagram Reel featuring the Philips i9000 Prestige Ultra shaver and its AI-powered real-time guidance, shared as a grooming moment between brothers, as the second wave of an ongoing influencer partnership.
One Way talent Stevens Dorcelus, Montreal lifestyle creator, partnered with Philips in October 2026 on an Instagram Reel featuring the Philips i9000 Prestige Ultra shaver and its AI-powered real-time guidance, shared as a grooming moment between brothers, as the second wave of an ongoing influencer partnership.
Nobody gets excited about a shaver spec sheet. They get convinced when someone they trust uses it for real. Framing the i9000 Prestige Ultra as a tip passed between brothers turns a premium feature into something relatable.
