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Opto-Réseau x Canada Goose Eyewear x Marcus Villeneuve
Frames as the Finishing Touch
Hairstylist and creator Marcus Villeneuve styled Canada Goose Eyewear from Opto-Réseau all summer, then turned it into a giveaway.
Opto-Réseau
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Drive discovery of Opto-Réseau's Canada Goose Eyewear summer collection and grow the retailer's Instagram community
Audience
Quebec style and beauty audience following Marcus Villeneuve
Format
Instagram post + giveaway
01 - The Brief
Two moments, one frame: discovery, then a giveaway.
Hairstylist and creator Marcus Villeneuve styled Canada Goose Eyewear from Opto-Réseau all summer, then turned it into a giveaway.
02 - On the Ground
Frames as the Finishing Touch
03 - The Output
An in-store discovery post, followed by a contest built around the exact frame Marcus wore.
Follow, like and comment mechanics to grow @optoreseau's audience.
In-store discovery
Marcus explored the Canada Goose Eyewear collection at Opto-Réseau Fabreville.
Style angle
Eyewear positioned as the detail that completes a look, from a stylist's eye.
Giveaway
Follow, like and comment mechanics to grow @optoreseau's audience.
04 - The Approach
Style credibility first, contest second
Marcus built the collaboration in two beats: an authentic in-store discovery that earned credibility, then a giveaway that turned that credibility into follows and comments for Opto-Réseau.
01
In-store discovery
Marcus explored the Canada Goose Eyewear collection at Opto-Réseau Fabreville.
02
Style angle
Eyewear positioned as the detail that completes a look, from a stylist's eye.
03
Giveaway
Follow, like and comment mechanics to grow @optoreseau's audience.
05 - The Reception
A giveaway that sparked conversation
74.9K
Views on the Canada Goose Eyewear reel (Instagram, as of September 29, 2026)
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Frequently Asked Questions
What was the goal of this campaign?
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Frames as the Finishing Touch
How did One Way approach this project?
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Marcus built the collaboration in two beats: an authentic in-store discovery that earned credibility, then a giveaway that turned that credibility into follows and comments for Opto-Réseau.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Marcus Villeneuve, Quebec hairstylist and owner of Chez Marcus, partnered with Opto-Réseau to showcase the Canada Goose Eyewear summer collection on Instagram, followed by a follow-and-comment giveaway.
One Way talent Marcus Villeneuve, Quebec hairstylist and owner of Chez Marcus, partnered with Opto-Réseau to showcase the Canada Goose Eyewear summer collection on Instagram, followed by a follow-and-comment giveaway.
Marcus built the collaboration in two beats: an authentic in-store discovery that earned credibility, then a giveaway that turned that credibility into follows and comments for Opto-Réseau.
