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Marketing
OLLY Canada x Alexane Pelletier
OLLY Canada (Body Wash)
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2026
Production Note
Everything you need to know, at a glance.
Objective
Showcase how OLLY Body Wash fits real, unscripted daily moods and shower rituals as part of the "Real Moods Only" campaign
Audience
Quebec millennial audience relating to Alexane's chaotic-comedy, main-character energy
Channels
Instagram, TikTok
Format
Instagram Reel + repost to TikTok
01 - The Brief
A shower-ritual concept built around real, unscripted daily moods.
02 - On the Ground
Real Moods, Real Shower Ritual
Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
03 - The Output
A single Reel reposted to TikTok, styled as an authentic mood-reset moment.
04 - The Approach
Leaning into her own chaotic-comedy voice, not a beauty script
05 - The Reception
Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Real Moods, Real Shower Ritual
How did One Way approach this project?
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Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with OLLY Canada on its "Real Moods Only" Body Wash campaign, delivering an Instagram Reel reposted to TikTok that leaned into her authentic, unscripted comedic style.
One Way talent Alexane Pelletier partnered with OLLY Canada on its "Real Moods Only" Body Wash campaign, delivering an Instagram Reel reposted to TikTok that leaned into her authentic, unscripted comedic style.
Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
