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OLLY Canada x Alexane Pelletier
Real Moods, Real Shower Ritual
OLLY Canada (Body Wash)
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2026
Alexane Pelletier turns OLLY Canada's 'Real Moods Only' Body Wash launch into an unscripted, comedic shower-ritual reel.
OLLY Canada (Body Wash)
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Showcase how OLLY Body Wash fits real, unscripted daily moods and shower rituals as part of the "Real Moods Only" campaign
Audience
Quebec millennial audience relating to Alexane's chaotic-comedy, main-character energy
Channels
Instagram, TikTok
Format
Instagram Reel + repost to TikTok
01 - The Brief
A shower-ritual concept built around real, unscripted daily moods.
Alexane Pelletier turns OLLY Canada's 'Real Moods Only' Body Wash launch into an unscripted, comedic shower-ritual reel.
02 - On the Ground
Real Moods, Real Shower Ritual
03 - The Output
A single Reel reposted to TikTok, styled as an authentic mood-reset moment.
Citrus and currant, framed as a motivation boost for procrastination mode.
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Renew
Jasmine and bergamot, framed for the after-work crowd who can't quite decompress before bed.
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Calm
Eucalyptus and amber, framed as a two-minute reset on the more stressed-out days.
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Bright
Citrus and currant, framed as a motivation boost for procrastination mode.
04 - The Approach
Leaning into her own chaotic-comedy voice, not a beauty script
Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
01
Renew
Jasmine and bergamot, framed for the after-work crowd who can't quite decompress before bed.
02
Calm
Eucalyptus and amber, framed as a two-minute reset on the more stressed-out days.
03
Bright
Citrus and currant, framed as a motivation boost for procrastination mode.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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Real Moods, Real Shower Ritual
How did One Way approach this project?
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Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with OLLY Canada on its "Real Moods Only" Body Wash campaign, delivering an Instagram Reel reposted to TikTok that leaned into her authentic, unscripted comedic style. The partnership reflects One Way's broader influencer marketing approach: matching each creator to campaigns that fit their existing voice.
One Way talent Alexane Pelletier partnered with OLLY Canada on its "Real Moods Only" Body Wash campaign, delivering an Instagram Reel reposted to TikTok that leaned into her authentic, unscripted comedic style. The partnership reflects One Way's broader influencer marketing approach: matching each creator to campaigns that fit their existing voice.
Alexane translated OLLY's "Real Moods Only" brief into her own unscripted comedic format, tying the new Body Wash line to a genuine shower-ritual moment instead of a produced beauty routine.
