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Olaplex x Sephora Squad x Ines Lalouad
Two Icons, One Limited Edition.
Ines introduces a limited-edition Olaplex duo exclusive to Sephora Canada, a Reel timed for the Sephora Savings Event.
Olaplex
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Launch a limited-edition Olaplex set exclusive to Sephora Canada and drive purchases during the Sephora Savings Event
Audience
Hair care enthusiasts in Canada who follow Ines Lalouad for beauty routines and product discoveries
Format
Instagram Reel with a supporting Story, created within the Sephora Squad program
01 - The Brief
Make a limited edition feel like a must-have.
Ines introduces a limited-edition Olaplex duo exclusive to Sephora Canada, a Reel timed for the Sephora Savings Event.
02 - On the Ground
Two Icons, One Limited Edition.
Part of Ines's ongoing work with Sephora Squad, the Sephora Canada creator program.
03 - The Output
A clean, product-forward Reel with a clear path to purchase.
Linked to the Sephora Savings Event for a natural call to action.
Hero products
Two Olaplex bestsellers, presented side by side.
Exclusive angle
Sephora Canada exclusivity made clear from the first seconds.
Event timing
Linked to the Sephora Savings Event for a natural call to action.
04 - The Approach
Show the product, explain the value.
A gift set works when people understand what is inside and why it is worth getting now. Ines keeps the focus on the two products and the exclusive window, which turns a launch into a timely recommendation.
01
Hero products
Two Olaplex bestsellers, presented side by side.
02
Exclusive angle
Sephora Canada exclusivity made clear from the first seconds.
03
Event timing
Linked to the Sephora Savings Event for a natural call to action.
04
Sephora Squad
Created within the Sephora Squad program, with full brand tagging.
05 - The Reception
Timed for the biggest beauty shopping window of the fall.
11.7K
Instagram Reel views, as of November 3, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Two Icons, One Limited Edition.
How did One Way approach this project?
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A gift set works when people understand what is inside and why it is worth getting now. Ines keeps the focus on the two products and the exclusive window, which turns a launch into a timely recommendation.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Olaplex through Sephora Squad in October 2026. Her Instagram Reel presents a limited-edition set exclusive to Sephora Canada with the N°.3PLUS treatment and the N°.7 Bonding Oil, timed for the Sephora Savings Event.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Olaplex through Sephora Squad in October 2026. Her Instagram Reel presents a limited-edition set exclusive to Sephora Canada with the N°.3PLUS treatment and the N°.7 Bonding Oil, timed for the Sephora Savings Event.
A gift set works when people understand what is inside and why it is worth getting now. Ines keeps the focus on the two products and the exclusive window, which turns a launch into a timely recommendation.
