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Oikos Pro x Ines Lalouad & Stevens Dorcelus
Clearing up the confusion, together
Oikos (Danone Canada)
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2026
Ines Lalouad and Stevens Dorcelus teamed up with Oikos to clear up a label change: a new serving size for Oikos Pro, with exactly the same recipe.
![Oikos Pro x Ines Lalouad & Stevens Dorcelus]()
Oikos (Danone Canada)
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Reassure consumers that Oikos Pro is the same recipe despite a new serving size on the label
Audience
Quebec fitness, wellness and lifestyle audience following Ines and Stevens
Channels
Instagram, TikTok
Format
Collaborative Instagram video (Ines, Stevens and Oikos), TikTok post, 15-second cutdown
01 - The Brief
Turn a label question into a trust moment.
Ines Lalouad and Stevens Dorcelus teamed up with Oikos to clear up a label change: a new serving size for Oikos Pro, with exactly the same recipe.
02 - On the Ground
Clearing up the confusion, together
03 - The Output
One collaborative video on three Instagram accounts, TikTok and a 15-second cutdown.
A collab post on three accounts, TikTok and a 15-second cutdown.
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The Question
A new serving size on the label created confusion about Oikos Pro.
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The Duo
Ines and Stevens explained it together, in their own words.
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The Reach
A collab post on three accounts, TikTok and a 15-second cutdown.
04 - The Approach
A trusted voice, not a disclaimer
Pairing two creators known for their active lifestyle let the message land as friendly clarification rather than corporate correction, and the shared collab post multiplied its reach.
01
The Question
A new serving size on the label created confusion about Oikos Pro.
02
The Duo
Ines and Stevens explained it together, in their own words.
03
The Reach
A collab post on three accounts, TikTok and a 15-second cutdown.
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
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Frequently Asked Questions
What was the goal of this campaign?
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Clearing up the confusion, together
How did One Way approach this project?
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Pairing two creators known for their active lifestyle let the message land as friendly clarification rather than corporate correction, and the shared collab post multiplied its reach.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talents Ines Lalouad and Stevens Dorcelus partnered with Oikos in July 2026 to explain the new Oikos Pro serving size with a collaborative Instagram video, a TikTok post and a 15-second cutdown.
One Way talents Ines Lalouad and Stevens Dorcelus partnered with Oikos in July 2026 to explain the new Oikos Pro serving size with a collaborative Instagram video, a TikTok post and a 15-second cutdown.
Pairing two creators known for their active lifestyle let the message land as friendly clarification rather than corporate correction, and the shared collab post multiplied its reach.
