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Nespresso Tastemakers x Stevens Dorcelus
One year, one ritual
Stevens Dorcelus joined Nespresso's year-long Tastemakers program, with Reels spread across 2026 built around the coffee rituals that anchor his days.
![Nespresso Tastemakers x Stevens Dorcelus]()
Nespresso Canada
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Build a long-term association between Nespresso and a trusted lifestyle creator through a year-long ambassador program
Audience
Quebec lifestyle, sport and fashion audience following Stevens Dorcelus
Channels
Instagram, TikTok
Format
Instagram Reels (9:16) reposted on TikTok, Story sets, cover photos
01 - The Brief
Make Nespresso part of a creator's everyday ritual, all year.
Stevens Dorcelus joined Nespresso's year-long Tastemakers program, with Reels spread across 2026 built around the coffee rituals that anchor his days.
02 - On the Ground
One year, one ritual
03 - The Output
Reels spread across the year, with Story sets and TikTok reposts.
Content released through the year on Instagram and TikTok.
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The Program
A year-long Tastemakers partnership with full-term exclusivity.
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The Ritual
Reels built around the coffee moment that anchors Stevens's day.
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The Rhythm
Content released through the year on Instagram and TikTok.
04 - The Approach
Consistency over one big moment
Rather than one splashy post, Stevens shows the same ritual in different moments of his life, which builds familiarity and makes the partnership feel lived-in.
01
The Program
A year-long Tastemakers partnership with full-term exclusivity.
02
The Ritual
Reels built around the coffee moment that anchors Stevens's day.
03
The Rhythm
Content released through the year on Instagram and TikTok.
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
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How did One Way approach this project?
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Rather than one splashy post, Stevens shows the same ritual in different moments of his life, which builds familiarity and makes the partnership feel lived-in.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Stevens Dorcelus is part of the Nespresso Tastemakers program in 2026, a year-long Instagram and TikTok ambassador partnership built around his daily coffee ritual.
One Way talent Stevens Dorcelus is part of the Nespresso Tastemakers program in 2026, a year-long Instagram and TikTok ambassador partnership built around his daily coffee ritual.
Rather than one splashy post, Stevens shows the same ritual in different moments of his life, which builds familiarity and makes the partnership feel lived-in.
