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Nespresso — Spring Promotion & Evergreen Machines
An ongoing 2026 video content mandate for Nespresso, covering Spring Promotion and Evergreen Machines campaigns from brief to final delivery.
Production Note
Everything you need to know, at a glance.
Objective
Produce ongoing digital content for Nespresso's Spring Promotion and Evergreen Machines campaigns
Audience
Nespresso's digital and social audience
Channels
Digital / social content
Format
Video content, videos #8 to #12 of an ongoing production mandate
01 - The Brief
A recurring retainer, not a one-off shoot.
An ongoing 2026 video content mandate for Nespresso, covering Spring Promotion and Evergreen Machines campaigns from brief to final delivery.
02 - On the Ground
Five More Videos in an Ongoing Nespresso Mandate.
Rather than a single campaign, this is a slice of an ongoing production relationship with Nespresso, built brief by brief into a repeatable pipeline from concept to final delivery.
03 - The Output
Two campaigns, one continuous production pipeline.
Incorporated client revisions before final delivery of each video.
04 - The Approach
A steady production rhythm built over a multi-month retainer.
01
Pre-Brief & Concepts
Started from Nespresso's pre-brief documents and campaign concepts for both Spring Promotion and Evergreen Machines.
02
Production
Shot videos #8 through #12 of the ongoing mandate across the two campaign briefs.
03
Revisions
Incorporated client revisions before final delivery of each video.
04
Delivery & Close-Out
Final deliverables sent, invoiced, and the mandate formally closed in July 2026.
05 - The Reception
Rather than a single campaign, this is a slice of an ongoing production relationship with Nespresso, built brief by brief into a repeatable pipeline from concept to final delivery.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Five More Videos in an Ongoing Nespresso Mandate.
How did One Way approach this project?
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Rather than a single campaign, this is a slice of an ongoing production relationship with Nespresso, built brief by brief into a repeatable pipeline from concept to final delivery.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way's ongoing video production mandate with Nespresso continued in 2026 with a batch of five videos (#8 to #12) produced across two concurrent campaign briefs: a Spring Promotion push and content supporting Nespresso's Evergreen Machines line. The engagement followed the retainer's established pipeline, starting from pre-brief documents and campaign concepts, moving through production and client revisions, and closing with final delivery and invoicing in July 2026. The project illustrates the kind of sustained, multi-month production relationship One Way maintains with recurring clients, delivering a steady cadence of video content rather than a single standalone campaign.
One Way's ongoing video production mandate with Nespresso continued in 2026 with a batch of five videos (#8 to #12) produced across two concurrent campaign briefs: a Spring Promotion push and content supporting Nespresso's Evergreen Machines line. The engagement followed the retainer's established pipeline, starting from pre-brief documents and campaign concepts, moving through production and client revisions, and closing with final delivery and invoicing in July 2026. The project illustrates the kind of sustained, multi-month production relationship One Way maintains with recurring clients, delivering a steady cadence of video content rather than a single standalone campaign.
Rather than a single campaign, this is a slice of an ongoing production relationship with Nespresso, built brief by brief into a repeatable pipeline from concept to final delivery.
