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Nespresso x Fondation La Collecte x Pézie Beaudin
A Second Life for What We Leave Behind
Nespresso Canada x Fondation La Collecte
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2026
Pézie Beaudin championed Nespresso's moving-season donation drive with Fondation La Collecte: 4,249 lb of household items and clothing collected.
Nespresso Canada x Fondation La Collecte
Instagram (+ TikTok syndication)
Production Note
Everything you need to know, at a glance.
Objective
Raise awareness of Nespresso's circular initiatives (moving-season donations and capsule recycling) during Quebec's moving season
Audience
Quebec design, fashion and lifestyle audience following Pézie Beaudin
Channels
Instagram (+ TikTok syndication)
Format
Instagram Reel + Story sets
01 - The Brief
Moving season, reimagined as a circular moment.
Pézie Beaudin championed Nespresso's moving-season donation drive with Fondation La Collecte: 4,249 lb of household items and clothing collected.
02 - On the Ground
A Second Life for What We Leave Behind
03 - The Output
Story sets before and during the activation, capped by a reel syndicated to TikTok.
Nespresso's free recycling bag for aluminum capsules, part of the coffee ritual.
Donation drive
Household items and clothing collected in Montreal and Quebec City with Fondation La Collecte.
Social impact
Funds support Big Brothers Big Sisters youth mentorship programs.
Everyday habit
Nespresso's free recycling bag for aluminum capsules, part of the coffee ritual.
04 - The Approach
A cause-led story told by a thrifting and design voice
Pézie framed the partnership through her own values (second-hand, design, reuse) so Nespresso's circular message landed as a genuine cause rather than a product push.
01
Donation drive
Household items and clothing collected in Montreal and Quebec City with Fondation La Collecte.
02
Social impact
Funds support Big Brothers Big Sisters youth mentorship programs.
03
Everyday habit
Nespresso's free recycling bag for aluminum capsules, part of the coffee ritual.
05 - The Reception
A tangible result for the community
530K
Views on the reel, plus 4,249 lb of items collected (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
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Frequently Asked Questions
What was the goal of this campaign?
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A Second Life for What We Leave Behind
How did One Way approach this project?
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Pézie framed the partnership through her own values (second-hand, design, reuse) so Nespresso's circular message landed as a genuine cause rather than a product push.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Pézie Beaudin partnered with Nespresso Canada and Fondation La Collecte for a Quebec moving-season donation drive that collected 4,249 lb of items, promoted through Instagram reels and stories.
One Way talent Pézie Beaudin partnered with Nespresso Canada and Fondation La Collecte for a Quebec moving-season donation drive that collected 4,249 lb of items, promoted through Instagram reels and stories.
Pézie framed the partnership through her own values (second-hand, design, reuse) so Nespresso's circular message landed as a genuine cause rather than a product push.
