What we did

Strategy

Client

Spotify

Completion

2.13.2025

Nespresso

A warm and elegant campaign that brought together creators around a shared ritual: coffee.

Great ideas start with great coffee and the right people around the table.

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To help Nespresso connect with a younger, culturally engaged audience, we designed a content campaign rooted in everyday rituals.

Our mission: highlight the warmth and sophistication of the brand through authentic storytelling and creators that resonate with today's audience.
We imagined a cozy, design-driven setting.

From art direction to production to influencer casting, our team crafted every detail with intention, resulting in a campaign that felt as tasteful as it looked.
Elegant. Grounded. And perfectly brewed.

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Nespresso
Spotify

Our approach

We built this campaign around a universal ritual.. the act of sharing coffee. Every creative decision was guided by one objective: to create a space where storytelling feels natural and elevated. From strategy to visuals, our approach combined premium aesthetics with human connection.
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01

Social strategy

Crafted a campaign concept centered on rituals and emotional storytelling. Defined key messaging pillars to align brand values with influencer voices. Mapped out a rollout plan for maximum engagement across multiple touchpoints.
02

Photoshoot

Directed and produced a cozy, refined shoot capturing creators in an intimate coffee-table setting. The visual universe reflected Nespresso’s elegance while allowing talent to remain at the heart of the frame.
03

Graphic design

Designed custom visuals blending brand identity with modern, editorial aesthetics. Developed assets for Instagram, Reels, and Stories to ensure strong visual continuity throughout the campaign.
04

Social media

Managed organic and paid distribution of content across Instagram and TikTok. Partnered with creators for seamless storytelling and performance-boosted delivery. Optimized content to spark engagement and align with current trends.
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