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Morphe x Sephora Squad x Ines Lalouad
A Bronzed Glow That Lasts All Year.
Morphe x Sephora Canada
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2026
Ines shows a full Morphe face for a bronzed, glowy look all year, built around the Complexion Boost peptide bronzing serum.
![Morphe x Sephora Squad x Ines Lalouad]()
Morphe x Sephora Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Showcase Morphe's complexion lineup, led by the Complexion Boost bronzing serum, and drive shoppers to Sephora Canada
Audience
Beauty-savvy women in Canada who follow Ines Lalouad for makeup and skincare routines
Format
1 Instagram Reel, full-face makeup look, French caption
01 - The Brief
One hero serum, one complete look.
Ines shows a full Morphe face for a bronzed, glowy look all year, built around the Complexion Boost peptide bronzing serum.
02 - On the Ground
A Bronzed Glow That Lasts All Year.
Live on Instagram on October 8, 2026.
03 - The Output
One Reel, one full face, every product available at Sephora Canada.
Pointed her community to Sephora Canada, where the products are available exclusively.
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Hero product first
Built the look around the Complexion Boost bronzing serum, Ines's favourite product of the routine.
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Full-face look
Showed every step of the look so her audience can recreate it at home.
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Retail call to action
Pointed her community to Sephora Canada, where the products are available exclusively.
04 - The Approach
Show the result, then the routine.
Leading with a real result on her own skin, rather than a list of product claims, makes the Morphe serum feel like a genuine favourite, which is what gives Ines's beauty recommendations their weight.
01
Hero product first
Built the look around the Complexion Boost bronzing serum, Ines's favourite product of the routine.
02
Full-face look
Showed every step of the look so her audience can recreate it at home.
03
Retail call to action
Pointed her community to Sephora Canada, where the products are available exclusively.
04
Partnership disclosure
Published with #MorphePartner and #SephoraSquad, following Sephora Squad guidelines.
05 - The Reception
A glow her community wants to recreate.
18.8K
Instagram Reel views, as of October 14, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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A Bronzed Glow That Lasts All Year.
How did One Way approach this project?
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Leading with a real result on her own skin, rather than a list of product claims, makes the Morphe serum feel like a genuine favourite, which is what gives Ines's beauty recommendations their weight.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Morphe and Sephora Canada through the Sephora Squad program in October 2026. Her Instagram Reel shows a bronzed, glowy full-face look built around the Morphe Complexion Boost peptide bronzing serum in the shade Surge, available exclusively at Sephora Canada.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Morphe and Sephora Canada through the Sephora Squad program in October 2026. Her Instagram Reel shows a bronzed, glowy full-face look built around the Morphe Complexion Boost peptide bronzing serum in the shade Surge, available exclusively at Sephora Canada.
Leading with a real result on her own skin, rather than a list of product claims, makes the Morphe serum feel like a genuine favourite, which is what gives Ines's beauty recommendations their weight.
