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Moroccanoil x Sephora Squad x Ines Lalouad
A bedtime ritual, in French
Moroccanoil x Sephora Canada
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2026
As part of the Sephora Squad, Ines Lalouad introduced Moroccanoil's new leave-in overnight hair mask to her audience, in French, as a bedtime non-negotiable.
![Moroccanoil x Sephora Squad x Ines Lalouad]()
Moroccanoil x Sephora Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Launch Moroccanoil's leave-in overnight mask with French-language creator content for Sephora Canada
Audience
French-speaking Quebec beauty and haircare audience
Format
Instagram Reel (60 seconds max), brand-usable asset
01 - The Brief
Make a new overnight mask part of the evening routine.
As part of the Sephora Squad, Ines Lalouad introduced Moroccanoil's new leave-in overnight hair mask to her audience, in French, as a bedtime non-negotiable.
02 - On the Ground
A bedtime ritual, in French
03 - The Output
A French-language Instagram Reel, also delivered as a brand-usable asset.
A French Reel with the #MoroccanoilPartner disclosure, shared on Instagram.
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The Product
Moroccanoil's new leave-in overnight mask, sold at Sephora Canada.
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The Ritual
A night-before hair routine filmed in Ines's real evening setting.
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The Reel
A French Reel with the #MoroccanoilPartner disclosure, shared on Instagram.
04 - The Approach
A routine, not a pitch
Ines framed the mask as part of a self-care habit she already has, which keeps the content believable and gives her community an easy routine to copy.
01
The Product
Moroccanoil's new leave-in overnight mask, sold at Sephora Canada.
02
The Ritual
A night-before hair routine filmed in Ines's real evening setting.
03
The Reel
A French Reel with the #MoroccanoilPartner disclosure, shared on Instagram.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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A bedtime ritual, in French
How did One Way approach this project?
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Ines framed the mask as part of a self-care habit she already has, which keeps the content believable and gives her community an easy routine to copy.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad partnered with Moroccanoil and Sephora Canada through the Sephora Squad program in September 2026 to launch the Moroccanoil leave-in overnight hair mask with a French-language Instagram Reel.
One Way talent Ines Lalouad partnered with Moroccanoil and Sephora Canada through the Sephora Squad program in September 2026 to launch the Moroccanoil leave-in overnight hair mask with a French-language Instagram Reel.
Ines framed the mask as part of a self-care habit she already has, which keeps the content believable and gives her community an easy routine to copy.
