← All Projects
Marketing
Montellier Mocktail x Marcus Villeneuve
Festive Doesn't Have to Mean Alcohol
Marcus Villeneuve toasted the opening of his new salon with Montellier's new 30-calorie mocktail: festive, without the alcohol.
Montellier
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Position Montellier's new mocktail as the festive, alcohol-free choice for summer celebrations
Audience
Quebec lifestyle and beauty audience following Marcus Villeneuve and Chez Marcus
01 - The Brief
A real celebration, an alcohol-free toast.
Marcus Villeneuve toasted the opening of his new salon with Montellier's new 30-calorie mocktail: festive, without the alcohol.
02 - On the Ground
Festive Doesn't Have to Mean Alcohol
03 - The Output
A reel anchored in the salon opening, echoed in the launch-party recap.
Montellier tagged again in the launch-party recap post.
Real moment
The opening of the new Chez Marcus salon as the backdrop.
Clear message
Festive without alcohol: a 30-calorie mocktail.
Extended presence
Montellier tagged again in the launch-party recap post.
04 - The Approach
A genuine milestone as the setting
Marcus tied the product to a genuine milestone in his life, which made the alcohol-free message feel like a personal choice rather than a pitch.
01
Real moment
The opening of the new Chez Marcus salon as the backdrop.
02
Clear message
Festive without alcohol: a 30-calorie mocktail.
03
Extended presence
Montellier tagged again in the launch-party recap post.
05 - The Reception
A celebrated launch week
264K
Views on the salon launch reel featuring Montellier (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
+
Festive Doesn't Have to Mean Alcohol
How did One Way approach this project?
+
Marcus tied the product to a genuine milestone in his life, which made the alcohol-free message feel like a personal choice rather than a pitch.
What reach did this campaign achieve?
+
Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Marcus Villeneuve partnered with Montellier to feature its new 30-calorie mocktail during the opening of his Chez Marcus hair salon, through Instagram reels.
One Way talent Marcus Villeneuve partnered with Montellier to feature its new 30-calorie mocktail during the opening of his Chez Marcus hair salon, through Instagram reels.
Marcus tied the product to a genuine milestone in his life, which made the alcohol-free message feel like a personal choice rather than a pitch.
