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MILK Makeup x Ines Lalouad: Los Angeles
From Montreal to MILK's Los Angeles studio
MILK Makeup x Sephora
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2026
MILK Makeup welcomed Ines Lalouad to its Los Angeles space, in the brand's tenth year, and she brought her community along for the visit.
![MILK Makeup x Ines Lalouad: Los Angeles]()
MILK Makeup x Sephora
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Introduce a cult New York beauty brand to Quebec's beauty audience through a creator they already trust
Audience
Beauty and lifestyle audience in Quebec, mostly women 18 to 34, following Ines Lalouad
Format
1 Instagram Reel from Los Angeles, behind-the-scenes vs final pics
01 - The Brief
A cult beauty brand, seen through a trusted Quebec voice.
MILK Makeup welcomed Ines Lalouad to its Los Angeles space, in the brand's tenth year, and she brought her community along for the visit.
02 - On the Ground
From Montreal to MILK's Los Angeles studio
Live on Instagram on September 30, 2026, as part of Sephora Squad Canada.
03 - The Output
An Instagram Reel pairing behind-the-scenes moments with the final photos, published September 30, 2026.
A behind-the-scenes vs final pics Reel, shared in first person with her community.
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The Invitation
MILK Makeup welcomed Ines to its Los Angeles space during its tenth year.
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The Studio
Ines discovered the brand's universe up close, from the team to the textures.
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The Reel
A behind-the-scenes vs final pics Reel, shared in first person with her community.
04 - The Approach
A behind-the-scenes visit, not a product pitch
Ines treated the trip like a beauty diary rather than an ad: personal, warm and focused on what she actually loved discovering, which is exactly why her audience trusts her recommendations.
01
The Invitation
MILK Makeup welcomed Ines to its Los Angeles space during its tenth year.
02
The Studio
Ines discovered the brand's universe up close, from the team to the textures.
03
The Reel
A behind-the-scenes vs final pics Reel, shared in first person with her community.
04
Partnership tags
Published with @milkmakeup, @sephora and #SephoraSquadCanada.
05 - The Reception
Fresh off the press
26.8K
Instagram Reel views, as of October 14, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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From Montreal to MILK's Los Angeles studio
How did One Way approach this project?
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Ines treated the trip like a beauty diary rather than an ad: personal, warm and focused on what she actually loved discovering, which is exactly why her audience trusts her recommendations.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Occupation Double winner and Montreal beauty creator, visited MILK Makeup in Los Angeles in 2026, the brand's tenth anniversary year, and shared the experience with her Quebec audience on Instagram.
One Way talent Ines Lalouad, Occupation Double winner and Montreal beauty creator, visited MILK Makeup in Los Angeles in 2026, the brand's tenth anniversary year, and shared the experience with her Quebec audience on Instagram.
Ines treated the trip like a beauty diary rather than an ad: personal, warm and focused on what she actually loved discovering, which is exactly why her audience trusts her recommendations.
