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Marshalls Canada x Ines Lalouad: Cozy Season Finds
Cozy season, found at Marshalls
Marshalls Canada (TJX)
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2026
Ines Lalouad rounded up her best cozy season finds at Marshalls, quality fall pieces at great value, in a Reel made for sweater weather.
Marshalls Canada (TJX)
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Keep Marshalls top of mind as the go-to destination for quality, comfortable fall pieces at great value
Audience
Montreal fashion and value-minded shoppers following Ines Lalouad
Channels
Instagram, TikTok
Format
Instagram Reel reposted on TikTok, Instagram Stories with a 24-hour bio link, paid boosting
01 - The Brief
Make fall shopping at Marshalls feel cozy and rewarding.
Ines Lalouad rounded up her best cozy season finds at Marshalls, quality fall pieces at great value, in a Reel made for sweater weather.
02 - On the Ground
Cozy season, found at Marshalls
The second chapter of an ongoing fall program with Marshalls on Instagram and TikTok. Live on October 13, 2026, it passed 25.8K views in two days.
03 - The Output
A Reel with a TikTok repost, Story reshare and paid boosting.
Content and caption validated by Marshalls before going live.
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Concept
A cozy season edit, approved by Marshalls before filming.
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The Finds
Quality fall pieces at great value, chosen and styled by Ines.
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Client review
Content and caption validated by Marshalls before going live.
04 - The Approach
Her favourite finds, styled for the season
Rather than a product list, Ines framed the content as her own cozy season edit. Warm tones, comfortable textures and honest enthusiasm make the store feel like the place to start a fall wardrobe.
01
Concept
A cozy season edit, approved by Marshalls before filming.
02
The Finds
Quality fall pieces at great value, chosen and styled by Ines.
03
Client review
Content and caption validated by Marshalls before going live.
04
Amplification
TikTok repost, Story reshare with bio link and paid boosting.
05 - The Reception
A cozy edit her community watched.
25.8K
Instagram Reel views within days of going live
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Cozy season, found at Marshalls
How did One Way approach this project?
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Rather than a product list, Ines framed the content as her own cozy season edit. Warm tones, comfortable textures and honest enthusiasm make the store feel like the place to start a fall wardrobe.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad partnered with Marshalls Canada in October 2026 on a cozy season Instagram Reel featuring her favourite quality fall finds at great value, reposted on TikTok and shared in Instagram Stories.
One Way talent Ines Lalouad partnered with Marshalls Canada in October 2026 on a cozy season Instagram Reel featuring her favourite quality fall finds at great value, reposted on TikTok and shared in Instagram Stories.
Rather than a product list, Ines framed the content as her own cozy season edit. Warm tones, comfortable textures and honest enthusiasm make the store feel like the place to start a fall wardrobe.
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