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Marshalls Canada x Ines Lalouad: Montreal Eaton Centre
A new Marshalls, discovered like a friend would
Marshalls Canada (TJX)
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2026
Ines Lalouad explored the brand new Marshalls at the Montreal Eaton Centre and turned a fall shopping trip into a run of finds her audience could shop.
![Marshalls Canada x Ines Lalouad: Montreal Eaton Centre]()
Marshalls Canada (TJX)
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Drive awareness and foot traffic for the new Marshalls location at the Montreal Eaton Centre this fall
Audience
Montreal fashion, home and value-minded shoppers following Ines Lalouad
Channels
Instagram, TikTok
Format
Instagram Reels reposted on TikTok, Instagram Stories, paid boosting
01 - The Brief
Make a new downtown store feel like a must-visit.
Ines Lalouad explored the brand new Marshalls at the Montreal Eaton Centre and turned a fall shopping trip into a run of finds her audience could shop.
02 - On the Ground
A new Marshalls, discovered like a friend would
03 - The Output
A multi-Reel program with TikTok reposts, Story sets and paid boosting.
Reels, TikTok reposts and Stories, with boosting on the strongest content.
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The Opening
Ines visited the new Marshalls at the Montreal Eaton Centre for fall.
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The Finds
Quality pieces and great value, shown the way she really shops.
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The Series
Reels, TikTok reposts and Stories, with boosting on the strongest content.
04 - The Approach
Treasure hunting, filmed in first person
Instead of a polished lookbook, Ines filmed the hunt itself: the browsing, the surprise finds and the try-ons. It is the kind of content that makes people want to go see the store for themselves.
01
The Opening
Ines visited the new Marshalls at the Montreal Eaton Centre for fall.
02
The Finds
Quality pieces and great value, shown the way she really shops.
03
The Series
Reels, TikTok reposts and Stories, with boosting on the strongest content.
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
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A new Marshalls, discovered like a friend would
How did One Way approach this project?
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Instead of a polished lookbook, Ines filmed the hunt itself: the browsing, the surprise finds and the try-ons. It is the kind of content that makes people want to go see the store for themselves.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad partnered with Marshalls Canada for the opening of the new Marshalls store at the Montreal Eaton Centre in fall 2026, with Instagram Reels, TikTok reposts and Instagram Stories.
One Way talent Ines Lalouad partnered with Marshalls Canada for the opening of the new Marshalls store at the Montreal Eaton Centre in fall 2026, with Instagram Reels, TikTok reposts and Instagram Stories.
Instead of a polished lookbook, Ines filmed the hunt itself: the browsing, the surprise finds and the try-ons. It is the kind of content that makes people want to go see the store for themselves.
