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Marc Jacobs Beauty x Sephora Savings Event x Ines Lalouad
Four Favourites, One Shopping List.
Ines curates her four Marc Jacobs Beauty must-haves for the Sephora Savings Event, a Reel that turns a sale into a ready-made shopping list.
Marc Jacobs Beauty
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Drive discovery and purchase intent for Marc Jacobs Beauty favourites during the Sephora Savings Event
Audience
Beauty lovers in Canada who follow Ines Lalouad for makeup picks and smart shopping
Channels
Instagram, TikTok
Format
Instagram Reel shared on TikTok, supported by Instagram Stories
01 - The Brief
Turn a sales window into a curated edit.
Ines curates her four Marc Jacobs Beauty must-haves for the Sephora Savings Event, a Reel that turns a sale into a ready-made shopping list.
02 - On the Ground
Four Favourites, One Shopping List.
Another chapter in Ines's fall partnerships with the beauty brands of Sephora Canada.
03 - The Output
A Reel built like a personal shopping list, shared on Instagram and TikTok.
Published as the event opened, when shoppers are building their list.
Curated selection
Four hero products across makeup and fragrance, chosen to build one look.
Shade-specific tips
Each product shown with the exact shade Ines wears, for easy shopping.
Retail timing
Published as the event opened, when shoppers are building their list.
04 - The Approach
Curate, don't catalogue.
A savings event is crowded with offers. Narrowing it down to four products, with real shades and real use, gives her audience a trusted shortlist and makes the brand the easy choice when the event opens.
01
Curated selection
Four hero products across makeup and fragrance, chosen to build one look.
02
Shade-specific tips
Each product shown with the exact shade Ines wears, for easy shopping.
03
Retail timing
Published as the event opened, when shoppers are building their list.
04
Cross-platform reach
Shared on Instagram and TikTok to meet her audience where they scroll.
05 - The Reception
A shortlist her community could shop right away.
9.5K
Instagram Reel views, as of November 3, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Four Favourites, One Shopping List.
How did One Way approach this project?
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A savings event is crowded with offers. Narrowing it down to four products, with real shades and real use, gives her audience a trusted shortlist and makes the brand the easy choice when the event opens.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Marc Jacobs Beauty in November 2026 for the Sephora Savings Event. Her Instagram Reel, also shared on TikTok, features the JoyStick Blush, the Drawn This Way Eyeliner, the Born Star Eyeshadow and the Perfect Eau de Parfum.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Marc Jacobs Beauty in November 2026 for the Sephora Savings Event. Her Instagram Reel, also shared on TikTok, features the JoyStick Blush, the Drawn This Way Eyeliner, the Born Star Eyeshadow and the Perfect Eau de Parfum.
A savings event is crowded with offers. Narrowing it down to four products, with real shades and real use, gives her audience a trusted shortlist and makes the brand the easy choice when the event opens.
