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L'Oréal Paris x Grand Prix du Canada x Alexane Pelletier
Beauty on the Grid
Alexane Pelletier lived the Montreal Grand Prix weekend with L'Oréal Paris, and her recap became one of her most-liked posts of the season.
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L'Oréal Paris
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Associate L'Oréal Paris with the glamour and excitement of the Formula 1 Grand Prix weekend in Montreal
Audience
Montreal lifestyle and beauty audience following Alexane Pelletier
Format
Instagram carousel + Reel
01 - The Brief
Montreal's most glamorous weekend, with a beauty lens.
Alexane Pelletier lived the Montreal Grand Prix weekend with L'Oréal Paris, and her recap became one of her most-liked posts of the season.
02 - On the Ground
Beauty on the Grid
03 - The Output
A race-weekend recap reel followed by a L'Oréal Paris carousel.
A day-by-day reel, then a hero carousel tagged #lorealparis.
Grand Prix access
Race weekend lived from the stands and hospitality spaces.
Beauty moments
L'Oréal Paris woven into the looks of the weekend.
Two-beat recap
A day-by-day reel, then a hero carousel tagged #lorealparis.
04 - The Approach
Race-day energy meets beauty moments
Alexane blended humor, friends and glam so L'Oréal Paris felt like a natural part of the weekend's story.
01
Grand Prix access
Race weekend lived from the stands and hospitality spaces.
02
Beauty moments
L'Oréal Paris woven into the looks of the weekend.
03
Two-beat recap
A day-by-day reel, then a hero carousel tagged #lorealparis.
05 - The Reception
One of her most-liked posts of the season
63.2K
Views on the Grand Prix weekend reel (plus 7.9K likes on the L'Oréal Paris carousel) (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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How did One Way approach this project?
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Alexane blended humor, friends and glam so L'Oréal Paris felt like a natural part of the weekend's story.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with L'Oréal Paris during the Formula 1 Grand Prix du Canada weekend in Montreal, sharing an Instagram reel and carousel.
One Way talent Alexane Pelletier partnered with L'Oréal Paris during the Formula 1 Grand Prix du Canada weekend in Montreal, sharing an Instagram reel and carousel.
Alexane blended humor, friends and glam so L'Oréal Paris felt like a natural part of the weekend's story.
