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Kérastase x Sephora Squad x Ines Lalouad
The Hair Tip That Works While You Sleep.
Kérastase x Sephora Canada
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2026
Ines shares her best hair tip: care for your hair before bed, with the Kérastase Genesis Serum and 8H Magic Night duo from Sephora.
Kérastase x Sephora Canada
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Drive awareness of the limited-edition Kérastase Hero Set duo, available at Sephora Canada
Audience
Beauty-savvy women in Canada who follow Ines Lalouad for hair and skincare routines
Channels
Instagram, TikTok
Format
1 in-feed video posted on Instagram and TikTok, bilingual caption
01 - The Brief
Two bestsellers, one nighttime ritual.
Ines shares her best hair tip: care for your hair before bed, with the Kérastase Genesis Serum and 8H Magic Night duo from Sephora.
02 - On the Ground
The Hair Tip That Works While You Sleep.
Live on Instagram and TikTok at the start of October 2026 after two rounds of client feedback.
03 - The Output
One in-feed video, two platforms, a real bedtime routine.
Delivered approved French and English captions to reach her whole Canadian audience.
Concept built on a real tip
Framed the content around Ines's own best hair tip so the product fit naturally into her routine.
Two rounds of edits
Refined text overlays and captions with Sephora and Kérastase feedback before final approval.
Bilingual captions
Delivered approved French and English captions to reach her whole Canadian audience.
04 - The Approach
A tip first, a product second.
Leading with a genuine hair tip instead of a product pitch lets the Kérastase duo feel like a natural part of Ines's routine, which is exactly what makes her beauty recommendations credible to her community.
01
Concept built on a real tip
Framed the content around Ines's own best hair tip so the product fit naturally into her routine.
02
Two rounds of edits
Refined text overlays and captions with Sephora and Kérastase feedback before final approval.
03
Bilingual captions
Delivered approved French and English captions to reach her whole Canadian audience.
04
Cross-platform posting
Published the same in-feed video on Instagram and TikTok, following Sephora Squad posting guidelines.
05 - The Reception
A trusted voice in Canadian beauty.
150K
combined Instagram and TikTok followers in Ines's community
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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The Hair Tip That Works While You Sleep.
How did One Way approach this project?
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Leading with a genuine hair tip instead of a product pitch lets the Kérastase duo feel like a natural part of Ines's routine, which is exactly what makes her beauty recommendations credible to her community.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Kérastase and Sephora Canada through the Sephora Squad program in fall 2026. Her in-feed video on Instagram and TikTok presents the Kérastase Hero Set, a limited-time duo of the Genesis Serum and the 8H Magic Night Serum, through her best hair tip: caring for scalp and lengths overnight.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Kérastase and Sephora Canada through the Sephora Squad program in fall 2026. Her in-feed video on Instagram and TikTok presents the Kérastase Hero Set, a limited-time duo of the Genesis Serum and the 8H Magic Night Serum, through her best hair tip: caring for scalp and lengths overnight.
Leading with a genuine hair tip instead of a product pitch lets the Kérastase duo feel like a natural part of Ines's routine, which is exactly what makes her beauty recommendations credible to her community.
