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KAYALI YUM Body & Lip x Sephora Squad x Ines Lalouad
A gourmand launch, made to be shared
KAYALI x Sephora Canada
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2026
Ines Lalouad unveiled the KAYALI YUM Body & Lip Collection for the Sephora Squad, a gourmand launch made for her fragrance-loving audience.
![KAYALI YUM Body & Lip x Sephora Squad x Ines Lalouad]()
KAYALI x Sephora Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Drive awareness and discovery of the KAYALI YUM Body & Lip Collection at Sephora Canada
Audience
Quebec beauty and fragrance lovers following Ines Lalouad
Format
Instagram content, Story set, link in bio
01 - The Brief
Turn a scent launch into a must-try.
Ines Lalouad unveiled the KAYALI YUM Body & Lip Collection for the Sephora Squad, a gourmand launch made for her fragrance-loving audience.
02 - On the Ground
A gourmand launch, made to be shared
03 - The Output
Instagram content, a Story set and a shoppable link in bio.
A link in bio and Story set to make discovery shoppable.
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The Launch
The KAYALI YUM Body & Lip Collection, exclusive to Sephora Canada.
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The Routine
Body and lip products layered into Ines's real beauty routine.
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The Link
A link in bio and Story set to make discovery shoppable.
04 - The Approach
Layering, the way she really wears it
Ines has become a reference for fragrance in her community. She let the textures and the scent story lead, which is what her followers come to her for.
01
The Launch
The KAYALI YUM Body & Lip Collection, exclusive to Sephora Canada.
02
The Routine
Body and lip products layered into Ines's real beauty routine.
03
The Link
A link in bio and Story set to make discovery shoppable.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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A gourmand launch, made to be shared
How did One Way approach this project?
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Ines has become a reference for fragrance in her community. She let the textures and the scent story lead, which is what her followers come to her for.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad partnered with KAYALI and Sephora Canada through the Sephora Squad program to launch the KAYALI YUM Body and Lip Collection on September 10, 2026.
One Way talent Ines Lalouad partnered with KAYALI and Sephora Canada through the Sephora Squad program to launch the KAYALI YUM Body and Lip Collection on September 10, 2026.
Ines has become a reference for fragrance in her community. She let the textures and the scent story lead, which is what her followers come to her for.
